Paul Gillin

DECEMBER 7, 2010

The product of a large Irish Catholic family from Boston, he eschewed religion and demonstrated little interest in relationships during much of the time I knew him. I was a target many times, as was IDG Chairman Pat McGovern. No one else but Tom could have gotten away with it. He was just such a great guy.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF). .

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

NOVEMBER 28, 2011

.” In the process, they learned the skills that have redefined office productivity. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. Today, the people who can quickly find, organize and interpret information are among the most valuable in the workforce.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 9, 2011

Journalists are quick learners by nature and their time to productivity is short. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you can afford to hire a full-timer, I highly recommend it. Final Note: Be Reasonable.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. In this chapter, we’ll suggest some approaches. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50