B2B Memes

FEBRUARY 23, 2011

The journalists who object to liveblogging, he suggests, don’t understand that it is process-driven rather than product-driven: “Most journalists think in a goal-driven way. It is the finished product that matters; the 350-word inverted pyramid that captures the essence of the story; the 3,000 words, 3 DPS feature on a certain topic.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JUNE 24, 2011

Me, I’m not so nice: Come on, Stefanie Botelho and Folio: magazine — Silicone Valley is almost as embarrassing as heroine.). To be a productive writer, you need a tolerance for innocent slip-ups. In those rare moments when I can look at them dispassionately, I can see that most typos are innocent. I don’t recommend it.

Class 100

Class Press Opinions Paper 100

B2B Memes

SEPTEMBER 6, 2011

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program.

Blogger 100

Blogger Class Education Training 100

B2B Memes

APRIL 14, 2010

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). If you write about your own product, it will sound like an ad. But when you can, use expert writers instead. Passion is good (see point 5).

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

MARCH 12, 2010

The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. B2B magazines probably have a higher percentage of commodity content than other types of publications. That’s partly due to the prevalence of service journalism in B2B.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

JANUARY 20, 2011

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. To my ears, it’s a question that’s at odds with the essence of social media.

Social Media 100

Social Media Media Conference Social Marketing 100

B2B Memes

MAY 31, 2013

The case is quite different for one print editor with a blog who must also manage a monthly print cycle, sending copy in multiple passes through copy editors; coordinating proofreaders, authors, and art departments; following detailed production schedules; and struggling to fulfill over-specified and stultifying year-long editorial calendars.

Fulfillment 100

Fulfillment Act-On Practices Demand 100

B2B Memes

AUGUST 12, 2011

A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 8, 2011

The world has changed and seeing people clinging defiantly to journalistic structures that were products of the print process—the inverted pyramid news story, and the 1000 word plus feature—as the only methods of journalistic expression is a melancholy call-back to King Canute. Should Journalism Schools Rethink Magazines? (Or

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 14, 2011

.” Some of the examples the entry cites are helpful: fake stitching on a plastic product once made of leather, spokes in an automobile hubcap, or, one of my own bugbears, tiny, useless handles on small maple syrup jugs. So on your next digital product design, don’t just think different—think skeuomorph.

Wikipedia 100

Wikipedia Design Paper Display 100

B2B Memes

SEPTEMBER 30, 2011

In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content. Where does that leave us? It beats me.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100