The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Dahle Communication

APRIL 4, 2011

Magazine has an interview with Peter Guber who has a new book out titled "Tell to Win " Here is a snippet from that interview: OK, so how can someone in sales or marketing turn a garden-variety pitch into a purposeful story? Finally, the goal of your story must be to show what is in it for the listeners. The audience must win.

Effectiveness 66

Effectiveness Storytelling Transparency Intent 66

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. Use Data and Storytelling to Sell Your Transformation. Before you undergo your digital transformation, you’ll need to present some hard data to the skeptics.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet. Act 2: The challenge of the 7 questions.

Work Management 104

Work Management Storytelling Business Differentiation 104

Integrated B2B

JULY 28, 2020

Say for example, you have written a magazine article for a global industry magazine and need someone to give it a once-over before submitting it to the editor. Storytelling magic. Most copywriters are also storytellers. Storytelling is not just for children. Need a fresh-eye? From scratch versus transcreation.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Sprout Social

DECEMBER 16, 2020

They take storytelling to a new level. Think captivating magazine ads with half a page of scene-setting. They present a clear point of view. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social. Just like the traditional retail experience, social feeds can become hectic during the holidays.

Creativity 120

Creativity Curation Communities Storytelling 120

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine. Magazines like Time are introducing new ways to read print by overlaying AR.

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Salesforce Marketing Cloud

NOVEMBER 4, 2021

This article originally appeared in Vantage Point, a Salesforce magazine. One example: data storytelling, where writers dig into data to produce compelling visualizations. After all, technical excellence can only be of true value if it is presented in a way that less technical people can understand.”. SUBSCRIBE NOW.

Correlation 98

Correlation Merchandising Opinions Training 98

Outbrain

FEBRUARY 15, 2023

When advertising first started, brand awareness was the only metric used, with traditional forms of media such as billboards or TV not having ways of tracking conversions – i.e. there was no way to determine whether a sale occurred because some saw your ad in a magazine. That being said, brand awareness is never going away.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Following in the footsteps of companies such as Airbnb and Away, Moleskine is the latest brand to launch a digital magazine.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Contently

FEBRUARY 13, 2020

Illustration by Andrew Rae | New York Times Magazine. In the movie business, each project presents a unique challenge. And you’ll probably hire a bunch of different actors for this movie than the last one. This is The Hollywood Model. Meeting that challenge means assembling a team that combines proven coworkers with new talent.

Content 181

Content Blogger Trust Marketing Work Management 181

Marketing Insider Group

AUGUST 30, 2019

I had to negotiate, form partnerships, and make compromises to launch the company’s first content marketing site, which at the time was called SAP Business Innovation (now SAP Digitalist Magazine ). I realized the only way to make the initiative successful was with intensive research and some storytelling. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Contently

AUGUST 12, 2021

In March 2020, Sunshine Flint, executive editor of HP’s brand publications Innovation magazine and The Garage , hired someone to help her team produce more content. The digital magazine came out the same month, and the print version was released in July. “That sparked an idea,” Flint said. Bringing Innovation to life.

Creativity 152

Creativity Television marketing Storytelling Lead Ranking 152

Hubspot

JULY 21, 2010

This new device category that fits between a smart phone and a personal computer presents both challenges and opportunities for marketers. The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Heinz Marketing

FEBRUARY 24, 2020

And if you like what you hear today and you’d like to hear a other episodes of Sales Pipeline Radio, you can find everything we’ve done past, present and future, up at salespipelineradio.com. I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today.

Top of Funnel 60

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 60

Contently

APRIL 12, 2018

My first interview, with a United Nations diplomat for a Swiss lifestyle magazine, proved me wrong. This philosophy helped him land the famously private Marlon Brando for a set of interviews with Playboy Magazine in 1978. “If Step one, find someone interesting and convince them to speak. Step two, speak to them.

Tips 145

Tips Wikipedia Press PR 145

Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Styles of storytelling. It’s human nature to feel for others.

Storytelling 269

Storytelling Case Studies Paid Search Agency Ideal Customer Profiles 269

NuSpark Consulting

JANUARY 15, 2016

Even though the underlying structure might be essential to a good novel, it’s not presented in such a bare bones manner. Think instead of success stories , perhaps an article you might see featured in an industry magazine. Here are some examples in Lidar Magazine , Rock to Road and Industrial Weigh and Measure. Include People.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

ClearVoice

JANUARY 4, 2019

The conference will cover email marketing, storytelling, and relationship building through your content. The 2018 track included everything from coding to experimental storytelling to virtual reality, and 2019 is sure to be a hit. Try to relax and be present in the moment to get the most out of each opportunity.

Conference 106

Conference Creativity Startups Network Marketing 106

Convince & Convert

APRIL 15, 2011

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B). Meanwhile, a quick promotion.

Paid Search Agency 115

Paid Search Agency Content Marketing Planning Advertising Agencies 115

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Heinz Marketing

MARCH 28, 2019

How I Work” is one of my favorite recurring features in Inc Magazine as well as Lifehacker’s This Is How I Work Series. The best when I was doing a work-term in university and a female boss talked me to about presenting the best image for success. By Matt Heinz, President of Heinz Marketing. I like books….

Work Management 64

Work Management Marketing & Strategy Ethics Content 64

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. 7. Carla Johnson. 8. Capterra. Entrepreneur.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Integrated B2B

FEBRUARY 24, 2018

Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

MAY 20, 2015

His brand identity has certainly morphed over the past decade, though there are patterns present in all of his works that fans eagerly anticipate. Time magazine noted not many directors have accomplished what Anderson has in terms of consistency over the years. Storytelling has always been relevant to marketers.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

ClearVoice

NOVEMBER 27, 2018

From history to present and future, when a publicist takes on a client, it’s their responsibility, in an essence, to sell them. Female entrepreneur, president and owner of her own agency, Debra Locker , defines a publicist as the mouthpiece and storyteller for a brand.

PR 81

PR Ethics Work Management Ad Agencies 81

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. B2B Content Masterminds.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Heinz Marketing

JUNE 21, 2018

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, over the last few years several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated in our own series. By Matt Heinz, President of Heinz Marketing.

Work Management 72

Work Management Marketing Management B2B Sales Advertising Agencies 72

Content Standard

JANUARY 21, 2017

But content has always had a business implication, even before digital channels made “content” an ever-present necessity. ” TV ads are content, as are newspaper and magazine ads. It will always be a balancing act, but it all hinges on great brand storytelling.

Marketing & Strategy 40

Marketing & Strategy Advertorials Business Storytelling 40

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Check out these classic examples of interactive content from popular publications: Time magazine launched an interactive quiz about time wasted on Facebook; it produced record traffic. VR can be a vehicle for powerful storytelling. Envision what you should present in a 3D, virtual world. NY Times hosted a U.S.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. We all hate traffic quotas, sure, but it’s astounding to me how many of us resent having to use technology at all.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Home of Chief Content Office Magazine and THE event Content Marketing World. Storytelling through content marketing, blogs, social media & more. Cambridege, MA – [link]. Cambridge, MA – [link]. Marketo – Marketo.com – Marketing software. Cleveland, OH – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100