Martech

OCTOBER 24, 2023

Family/friend recommendations on social media (60%) Face-to-face/direct recommendations from family/friends (57%) Brands’ social media accounts (55%) TV (50%) Influencer recommendations on social (42%) Review sites (23%) Print or digital media (newspapers, magazines, blogs) (19%) Podcasts (15%) Other (1%) Contacting brands.

Social Media 113

Social Media Contacts Media Brand Identity 113

Onalytica B2B

SEPTEMBER 22, 2017

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. He also hosts a popular marketing YouTube channel at www.youtube.com/fanaticsmedia. Several YouTubers like HellthyJunkfood and Philip DeFranco.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Contently

OCTOBER 14, 2020

I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. One magazine called it the most innovative campaign of the year. This experience taught me two things.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

ClearVoice

JULY 27, 2022

They also put out a printed mini-magazine in each monthly shipment with company news, fishery updates, and meal prep tips. Squatty Potty has hit all the content channels you’d expect from a modern brand, with several more impactful YouTube videos since that first one, including those which now appear as social media ads. John Deere.

Examples 52

Examples Brand Identity Branding Content Marketing 52

Hubspot

NOVEMBER 25, 2019

When they work with influencers on content seeding, they choose platforms their target audience is interested in, like my favorite podcast, True Crime Obsessed (TCO). When I heard ads for FabFitFun on TCO, I was immediately interested in the brand and what it offers, so I followed the link in the podcast subscription.

Examples 95

Examples Advertising Agencies Content Class 95

Tomorrow People

OCTOBER 24, 2017

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. The podcast reached number one on iTunes and had 3 million downloads. Taco Bell: Becoming a Broadcaster. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Oktopost

AUGUST 27, 2020

On social media, he mostly promotes his Social Pros and Standing Ovation podcasts, but will on occasion, will share interesting industry insights that stood out to him. You can follow Jay on Twitter | Facebook | Instagram | Youtube | LinkedIn | Blog | . His podcast This Old Marketing has millions of downloads in over 150 countries. .

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. She is a regular blogger/podcaster and has contributed to the editorial staff of Forbes, Huffington Post Canada and Medium. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor».

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. Intermedia Cloud Communications Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. He also hosts three podcasts ( FOMOFanz, S.M.A.C Vlogging daily on YouTube under the name « DailyVee ». A selfie with Lee. Pam Didner – Twitter account: @PamDidner. talk and Just try thi s).

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Contently

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Digital Marketing World Forum

JANUARY 24, 2020

Brand personality should synthesize the founder’s vision and goals, the target audience’s lifestyles, and jive within its platform setting—where the first two components fit within the entertainment culture of users, albeit in a YouTube ad clip or tailored Instagram ad.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. However, the most common are Facebook, Instagram, and YouTube. Livestream @NYMag survey Click To Tweet.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Biznology

MARCH 4, 2022

” The New York Times Magazine: Tech Companies Face a Fresh Crisis: Hiring. ” Podcasts. “‘Every conversation has the potential to open up and reveal all the layers and layers within it, all those rooms within rooms,’ says podcaster and musician Hrishikesh Hirway. ” Blog Posts & Opinions.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. They’re doing YouTube shorts. I think print magazines are coming back.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Envy

AUGUST 30, 2018

Laura is also a host of " Unchained: Big Ideas From The Worlds Of Cryptocurrency and Blockchain ," a podcast about industry pioneers in FinTech. Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! Vitalik Buterin. VitalikButerin 798K followers.

Work Management 98

Work Management Marketing Management Lead Scoring Lead Ranking 98

Convince & Convert

AUGUST 27, 2015

You read the newspaper or a magazine. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). It was a simpler life, from a content consumption and communication point of view. Then came the web. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

ClearVoice

MAY 14, 2021

Audio: Podcasts, radio, Spotify, Pandora, and SiriusXM. Streaming: These are advertisements within Hulu, HBO, and YouTube. Print: Advertisements or features in physical newspapers, magazines, and other media, including billboards. Common marketing vehicles: Television: Product placements, advertisements, news features.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Convince & Convert

JANUARY 28, 2015

JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. But Twitter demographically reaches a broad cross-section of the population , and still has no capabilities to do targeting by age, by demographics, by gender, by interests…unless you buy an advertisement.

Twitter 128

Twitter Television marketing Demographics Social Media 128

ConvertKit

JULY 6, 2020

With the stereotypes that have been ingrained in us for a long, long, long, long time from movies to TV commercials, magazines, books – what we see in the world – it wasn't something that I think a lot of Black women were comfortable doing back then, because we didn't have many examples of what beautiful, natural hair could look like.

Youtube 74

Youtube Education Video Marketing Opt-out 74

Crimson Marketing

MAY 18, 2015

By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. This article was inspired by my Moneyball for Marketing podcast featuring Torsten George , VP of Worldwide Marketing and Products at Agiliance.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Companies can use YouTube and other video websites to host their commercials. Podcasting. How Virtual Marketing Aids B2B Businesses.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Marketing Insider Group

JANUARY 27, 2020

Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. You’ve been targeting mostly younger males that read magazines like Car and Driver and Motor Trend. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Exo B2B

MARCH 8, 2018

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Named the “Marketing Nut,” she is CEO of Marketing Nutz, speaker and author of the podcast «Social Zoom Factor ». Vlogging daily on YouTube under the name « DailyVee ».

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine. Please Support Our Sponsors.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Atomic Reach

JANUARY 3, 2019

In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites. He is a top-rated speaker, podcast host, university lecturer, and article writer.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Buffer

FEBRUARY 21, 2023

Our blog pieces have been syndicated on MSN and Medium and we have been published in Thrive Global , Women Enabled International , Ability Magazine , and World Institute for Disability. View this post on Instagram A post shared by Tiffany Yu (@imtiffanyyu) Finally, we launched a podcast.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Content4Demand

OCTOBER 11, 2018

In 2018 alone, 79% of marketing decision-makers said they would invest in influencer marketing — with 43% planning to invest more than they did in 2017, according to OnBrand Magazine. YouTube stars and bloggers promote products and brands that don’t align with their lifestyle and their social content and videos seem forced and overly staged.

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. The company also pays YouTube influencers to post videos of themselves trying different Warby Parker glasses on.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

nDash

NOVEMBER 13, 2018

The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others. Video can’t kill the radio podcast star—and it can’t kill great writing, either. Don’t be a Content Marketing Goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Videos are super engaging. Promotional Newsletter Ideas. And Many More.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

TrustRadius Marketing

APRIL 23, 2021

TV Ads, telemarketing (including cold calling), billboards, and magazine ads are all common mediums. A youtube video might go over all the information of the product. Adblockers on websites, fast-forwarding through commercials, and skip options on youtube videos are all examples of workarounds. The word “push” is key here.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Heinz Marketing

MAY 19, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! We are now live, every Thursday at 11:30 Pacific, 2:30 Eastern, live on LinkedIn, YouTube, and Facebook, and are excited to have you all here. So I went and I saw some of your YouTube videos.

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Paid Search Agency PR 111

ClearVoice

JULY 18, 2023

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Defining characteristics Defining characteristics of traditional advertising include: Offline ad placements: Whether radio, TV, magazines, or billboards, traditional ads appear in offline locations.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52