The Perils of Corporate-Personal Twitter Names
B2B Memes
JULY 25, 2011
Tweet under a personal name, like @johnbethune. Tweet under a hybrid name that combines personal and corporate brands, like @BBCLauraK. The second might seem so clearly personal that, as Callow says, “there is no way a brand could seek to claim ownership of such a profile.”. Kuenssberg clearly believes she does.
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