Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Samantha: Linkedin | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. Fortunately, Syed has a simple process for link building. When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy! The beauty of organic traffic is that it virtually never dies. That’s why we love organic traffic.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We’ve streamlined our internal processes – something that was necessary because our team is expanding. For example, I’m in charge of organic social, but I don’t manage our social advertising.

Social Media 111

Social Media Communities Work Management Media 111

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Your content should align with your goals.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. All content is subject to the same editorial process,” Little noted. “We

Branding 80

Branding Brand Identity Advertising Agencies Mobile Advertising 80

Content Marketing Institute

FEBRUARY 14, 2018

Pew Research Center shows that Americans are divided on the question of how books should be treated at the library: 24% support the idea of moving books and stacks to make way for more community- and tech-oriented spaces, while 31% say libraries should not move the books. the Library of Congress is the main research arm of the U.S.

Content 104

Content Paid Search Agency Social Media Communities 104

Convince & Convert

JANUARY 13, 2016

We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. It is hard to separate the term from key platforms such as Facebook, Instagram, LinkedIn, or Twitter, and though these platforms are undeniably big players, social should not be defined solely by the platforms that comprise it.

Social Media 108

Social Media Media Enterprise Management B2B Sales 108

Optinmonster

DECEMBER 24, 2023

This allows you to address these issues early in the design process. You can use the same process to create avatars for your site visitors. Keep both in mind as you start the process of mapping user flow. User research is crucial in designing a flow that guides users to their destinations efficiently.

Marketing Websites 65

Marketing Websites Marketing Analytics Tools Paid Search Agency Advertising Funnels 65

NuSpark Consulting

MARCH 3, 2016

Split up the paragraph into a series of tweets you can share on Twitter. According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. Once again, you can generate leads via the registration process. Post it out on LinkedIn groups, Facebook, and Google+.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Sprout Social

NOVEMBER 28, 2022

It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. You can even use them for product research.

Branding 126

Branding Brand Identity FAQ Social Media 126

Content Marketing Institute

AUGUST 28, 2018

There is not much glamour in doing content marketing – it is a slow, sometimes grueling process that can’t be forced but must gradually penetrate all pores of an organization. I was part of a meeting when a company was figuring out if they should invest more time in Twitter. 5le #CMWorld Click To Tweet. Kimota Click To Tweet.

Content Marketing 109

Content Marketing Planning Work Management Advertising Agencies 109

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data. There’s no question about that.”

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Absolutely!

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. When it comes to organic social media programs, Adobe research found that smartphone-based traffic from social networks increased 100 percent year over year.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. When it comes to organic social media programs, Adobe research found that smartphone-based traffic from social networks increased 100 percent year over year.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hinge Marketing

AUGUST 8, 2013

In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. Follow Amanda on Twitter @AmandaF_Batista. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Hubspot

APRIL 4, 2018

Yesterday afternoon, Facebook Chief Security Officer Alex Stamos issued a statement indicating that the company had removed 70 Facebook and 65 Instagram accounts, in addition to 138 Facebook Pages, that were controlled by the Russia-based Internet Research Agency (IRA). Again, this incident is not to be confused with a data leak.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. Types of B2B Content. White Papers.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Biznology

SEPTEMBER 1, 2015

It would be a perfect tool to use to write a book, build a house, organize an outing, plan a wedding, build a product, but for me and my agency, it doesn’t work, mostly because moving tasks (cards) across lists doesn’t change the status of that card. Today, I will share the project management tools that I have used.

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Hinge Marketing

MARCH 10, 2014

Rick Telberg, President and CEO of CPA Trendlines , was introduced to the accounting industry more than 20 years ago when he helped launch Accounting Today magazine as Editor. Although delivering content is the focus of his organization, Rick founded CPA Trendlines around a marketplace need, not around the product.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Cost per Acquisition CPA 48

Envy

OCTOBER 12, 2021

He blogs at the AWS blog and has an active Twitter feed. Katie Moussouris is a leading voice in the computer security world and an advocate for security research. She shares her experience and speaks out about issues she’s passionate about through Twitter. Katie Moussouris. David Linthicum. Runa Sandvik. Graham Cluley.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

ClearVoice

OCTOBER 11, 2018

Magazine in hand, SPF 30 applied generously, imagine you’re lounging by a pool on a sticky summer day. For journalists who assume or expect an influencer role less-demanding than the research, rewrites and content development they execute, they might want to reconsider. The breeze is flirting with your hair.

Ethics 74

Ethics Blogger Paid Search Agency Communities 74

Optinmonster

APRIL 22, 2024

Preferred sources of information/entertainment: What blogs, magazines, or books do they read? Role in the purchase process: Do they have the final say when it comes to purchasing your product, or do they have to ask a spouse, a parent, or a boss? Well, you can run a market research to figure it out.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Onalytica B2B

MAY 16, 2018

This is what my dad told me, I’m twelve years old and I’m learning about feedback and process improvement. So I graduated college and I started my speaking business, speaking about customer service and writing about it and researching about it, and that’s where it all started. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2012

Jay : End-to-end Olympic streaming coverage is the death of American productivity, even more so than Twitter and Facebook. Because as we know, Twitter, Facebook, Pinterest, maybe LinkedIn, Instagram, and Foursquare do not keep nine to five hours. I’m trying to process this. That’s good too. Eric : Yeah. I think so.

Paid Search Agency 116

Paid Search Agency Work Management Social Media Advertising Agencies 116

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. Is Vertical CRM Right For Your Organization? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

B2B Marketing Zone Posts

MARCH 3, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. But you can do much more to make that newsletter and its content work harder for your organization.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Hubspot

JUNE 27, 2016

After all, a little curiosity can go a long way: Research from the University of California revealed that sparking participant's curiosity with the right question helped to prepare their brain for learning, while also making learning a more rewarding experience. Talk about a creative way to announce a new hire. 4) Grazia UK.

Facebook 78

Facebook Video Marketing Broadcasting Best Practices 78

Heinz Marketing

FEBRUARY 19, 2018

And I think one of my pauses in doing that in the past has been like, I mean, when I read stuff, whether it’s a book or a blog post, or a research paper, I like to be able to sort of take notes, and record action items. And somehow out of some mysterious process, I’m going to decide if you really are somebody I should call.

Top of Funnel 49

Top of Funnel Banner Ads Paid Search Agency Banners 49

Moz

SEPTEMBER 29, 2019

The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website. We can leverage the ranking authority of other websites pass organic referral traffic to our sites. By contacting the author with a pitch, we can create an organic opportunity for ourselves.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100