B2B Memes

NOVEMBER 8, 2011

After suggesting that The Verge is what magazine design should be on the Web, or rather, what should replace magazine design, he asked whether it mattered. Traditionally, magazines were a collection of disparate items that relied on the container to give them a coherent identity. But containment doesn’t work on the Web.

Aggregators 100

Aggregators RSS Content Design 100

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. I’m sure it’s true.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

DECEMBER 8, 2010

Magazine publishers love it. To a cynical eye like mine, this seems to be the back story to the ongoing tussle between periodical publishers and Apple over the management of magazine app subscriptions. As aptly summarized by Peter Kafka, “Magazine publishers used to salivate over the iPad. Then it’s evil. Not necessarily.

Pricing 100

Pricing Price Course Media 100

B2B Memes

JANUARY 24, 2011

Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Paul Conley. There are some verticals in B2B now that are completely polluted by this crap.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

JULY 25, 2011

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. That’s one less-than-elegant solution.

Twitter 100

Twitter Personalization Ethics Social Media 100

B2B Memes

OCTOBER 12, 2010

As he put it elsewhere on Twitter, Marr’s criticism of blogs as fine things for certain purposes but inadequate to the task of journalism is like saying that “magazines are fantastic, but won’t replace journalism.”. Would we say that blogging and other forms of social media have not in fact altered the practice of journalism?

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

JUNE 21, 2010

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way). As Gordon pointed out, this is not a new trend.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

MARCH 2, 2010

. “In this era,&# Esquire ’s editor told Ambroz, “when everyone’s excited about new media, we need to do everything we can to make older media as exciting as possible.&#. They don’t enhance the communication potential of a magazine; rather, they give you reasons to possess it as a physical thing.

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

JULY 5, 2012

To learn about how these issues affect the typical magazine journalist, you have to look harder. Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. These concerns are not unique to B2B journalists, of course.

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

SEPTEMBER 1, 2010

The site does a reasonably good job of categorizing the Twittered recommendations into content-based buckets (technology, education, arts & entertainment, business) and types of media (video, stories). Tags: Technology The Future of Print content digital magazines new media reading Twitter.

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 20, 2012

In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it. Should Journalism Schools Rethink Magazines? (Or Asking journalists to do it all, he said, means few of them will do any of it well.

Barriers 100

Barriers Verticals Training Marketing Websites 100

B2B Memes

SEPTEMBER 20, 2012

In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it. Should Journalism Schools Rethink Magazines? (Or Asking journalists to do it all, he said, means few of them will do any of it well.

Barriers 100

Barriers Verticals Training Marketing Websites 100

B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. He argues that the criticisms being slung at The Guardian ’s liveblog coverage of the Christchurch earthquake are based in a confusion of print and digital media.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

APRIL 13, 2011

The nearest print analog would be those dimly remembered volumes in library reference rooms that indexed articles from journals, magazines, and other periodicals. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. Instead, you simply click on the link and start reading.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. As he points out, the stories were all copyedited and proofread for their original publication in magazines, and his mother, a “king-hell proofer,” will help out. Doctorow: Make money with typos.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

NOVEMBER 16, 2011

When an article was contained within a print magazine, the context was enough to brand the content. Social Media and the Clash of Brands. But online, that context is much weaker. To me, at least, infusing your brand directly into your content seems like a smart response. Hire Your Future Competitor.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

JUNE 24, 2011

In today’s online media, of course, it’s easy to repair such mistakes (as I’ve done in my archived version of that fateful book review). Me, I’m not so nice: Come on, Stefanie Botelho and Folio: magazine — Silicone Valley is almost as embarrassing as heroine.). What’s odd is how few people bother.

Class 100

Class Press Opinions Paper 100

B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. Now, though, digital media have set the bar much higher.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JULY 18, 2011

In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. Would you deliberately aim for a dated and derivative look?

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

SEPTEMBER 6, 2011

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program.

Blogger 100

Blogger Class Education Training 100

B2B Memes

JANUARY 20, 2011

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it.

Social Media 100

Social Media Media Conference Social Marketing 100

B2B Memes

NOVEMBER 4, 2011

In the new-media era of journalism, the arguably most important ethical principle is transparency. But there’s not a single link in the story.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month. Editors Need to Think Like Marketers.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Should Journalism Schools Rethink Magazines? (Or

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Will Digital-Only Save Your Magazine? I, for one, am trying. Related posts: Digital First, Not Foremost.

Fulfillment 100

Fulfillment Act-On Practices Demand 100

B2B Memes

APRIL 9, 2012

I’ve been a serious photographer since my childhood, and my years as a magazine editor taught me the importance of balancing words with images. So do the founders of the visually oriented Pinterest, which in less than a year has leapt from obscurity to become the third most popular social network on the web. Why should this worry me?

Blogger 100

Blogger Social Networks Facebook Design 100

B2B Memes

DECEMBER 12, 2011

Likewise in journalism, the technology may help shift control of content from the producer to the consumer, as UC Berkeley new-media professor Richard Koci Hernandez told Walker: Imagine, he suggests, a photojournalist covering a presidential speech whose audience includes a clutch of protesters.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? What gave a trade magazine value, he says, was “the fact that this information is badly chronicled elsewhere.”.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

NOVEMBER 14, 2011

Skeuomorph. It’s one of those words you have to look up several times before you can remember it. For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.”

Wikipedia 100

Wikipedia Design Paper Display 100

B2B Memes

SEPTEMBER 30, 2011

In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content. Commodity Content, Demand Media, and Quality.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100