LeadSloth

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What is the ROI of Lead Management?

LeadSloth

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.

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Inbound Marketing & Marketing Automation

LeadSloth

Traditional lead sources are tradeshows or lead programs with magazines. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Many digital marketers are using marketing automation tools to automate lead nurturing.