Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. Marketers focus too much on sale. They lose sight of power of well-told story, says @andyweirauthor.

Marketing AI 93

Marketing AI Peer-to-peer Television marketing Creativity 93

Mereo

MAY 6, 2021

Read the 2021 May Issue of Top Sales Magazine for Mereo principal Andy Carlson’s value calculator best practices. At best, they may contribute to marketing lead generation efforts. For the winning formula, download the full issue of Top Sales Magazine. . Catch a sneak peak of the article here: . Get Your Copy.

Lead Scoring 41

Lead Scoring Lead Ranking Differentiation Case Studies 41

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. A frequent guest lecturer at the University of Texas at Austin, Chris is a regular contributor to Entrepreneur Magazine and author of The Practical Pocket Guide to Account Planning. Any Insights Yet?

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Ambal's Amusings

JUNE 21, 2012

Name: ZN : Zappos’ digital lifestyle magazine. Name: ZN : Zappos’ digital lifestyle magazine. Zappos’ digital lifestyle magazine iPad app , ZN shares the latest fashion trends. Why is this cool content marketing? 2012-06-21T07:01:00Z. 2012-06-21T07:02:00Z. MicrosoftInternetExplorer4.

Content Marketing 100

Content Marketing Content User-Generated Content Marketing & Strategy 100

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.

Content Marketing 110

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 110

Leading Results Rambings

FEBRUARY 12, 2019

If you’re still spending part of your marketing budget on print ads in newspapers, magazines, or yellow page listings, you’re wasting your time and money – there are much more effective ways to market your business. Here are 5 reasons you’re wasting your money by placing ads in newspapers or magazines.

Ads 53

Ads Spending Effectiveness Business 53

Smashmouth Marketing

SEPTEMBER 4, 2013

Does that sound much different than a sales or marketing professional? This week is the innagural issue of Owner Magazine. His passion for his new online magazine launch is one I share and hope you will too. That’s who we’ve created Owner magazine to serve.". Tasks, Clients, Quotas, Energy, Perfection, Peers.

Peer-to-peer 100

Peer-to-peer Blogger Intent Network Marketing 100

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

Mereo

NOVEMBER 2, 2020

Once we are through identifying these top ignored selling challenges, only then will we be able to share the harmonious solution to win an unfair share of the market and attain sustainable revenue performance. Find the entire article on pages 18-19 of the Top Sales Magazine November Issue.

Buyer's Journey 43

Buyer's Journey Marketing Prospects Tips Positioning 43

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Content marketing gives your brand a voice. Weight Watchers.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Writing on the Web

NOVEMBER 18, 2010

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Related posts: Content Marketing Tips: The Brain Runs the Show. Be personal.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

The Mx Group

DECEMBER 4, 2023

print media in marketing omni-channel marketing campaigns

Brand Identity 62

Brand Identity Branding Advertising Channels Campaigns 62

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Approximately 33% of B2B brands allocate 5% of their budget to marketing. Eleanor Hecks is editor-in-chief at Designerly Magazine. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. It’s a constantly changing field, with ever evolving technologies.

Event Marketing 108

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 108

Marketing Insider Group

NOVEMBER 14, 2018

As you sit on that ungodly crinkly white paper reading last July’s People magazine, you have a basic understanding of what will happen when […]. The post Battling Back Against Marketing Malpractice appeared first on Marketing Insider Group. So, how does that interaction go?

Paper 197

Paper Marketing & Strategy Marketing Course 197

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Stevens & Tate

JANUARY 9, 2024

There are two main types of marketing, inbound and outbound marketing. Inbound marketing is a strategy in which you position yourself to be found by your target audience. Outbound marketing is more traditional. But, the most effective way to market to your target audience is to use a combination of both.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Funnel Advertising 52

Convince & Convert

APRIL 25, 2013

Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Social Media 125

Social Media Lead Scoring Lead Ranking Communities 125

SnapApp

MAY 2, 2016

On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! Exciting news! and Canada. 12x shorter sales cycle.

Features 48

Features Sales Cycle Stats Custom Publishing 48

Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Data Fusion was born, a new online magazine filled with valuable thought leadership and insights for the heavy asset industries, on the future of data management, data contextualization, and DataOps. A voice of authority.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. In the past, content marketing used to be all about: Creating content.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. And that was really my introduction to marketing.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Press Conference 70

Navigate the Channel

OCTOBER 31, 2023

ER Marketing is privileged to receive a top Building Systems Council (BSC) Jerry Rouleau Award for Excellence in Marketing and Home Design, administered and judged by the National Association of Home Builders (NAHB), one of the largest trade associations in the U.S., Kansas City, Mo. – 15-17 in Washington, D.C.,

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

Contently

APRIL 2, 2018

People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. After a few decades, each issue reached millions of customers.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Navigate the Channel

APRIL 17, 2023

ER Marketing is honored to receive seven awards from the Hermes Creative Awards , administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest, and most respected evaluators of creative work in the marketing and communication industry. Kansas City, Mo. –

Creativity 65

Creativity Public Relations Press Advertisements 65

Biznology

AUGUST 4, 2010

As a result, I have a favorite business magazine that I love and that I have a strange relationship with. magazine arrives in the mail. magazine, but only in the printed form. magazine, but only in the printed form. Oh, and the kicker is that the guide is under the technology tab rather than the sales and marketing tab.

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Stevens & Tate

JANUARY 6, 2023

If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness. When it comes to marketing your brand, you’re going to find that you have two main options–traditional marketing and digital marketing. Traditional Marketing vs. Digital Marketing.

Advertising Agencies 115

Advertising Agencies Planning Paid Search Agency Mobile Advertising 115

Integrated B2B

SEPTEMBER 1, 2014

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Publishing is just the beginning.

Paid Search Agency 40

Paid Search Agency Companies Marketing Budget Creation Barriers 40

KEO Marketing

APRIL 7, 2015

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros.

Features 48

Features Paid Search Agency Social Media Communities 48

Biznology

JULY 12, 2018

Our latest webinar interview is about B2B marketing with expert Ruth Stevens. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Stevens about the key B to B marketing trends you need to pay attention to right now. Thanks to our sponsors! Like this post?

Trends 141

Trends B2B Marketing B to B BtoB 141

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. BtoB Magazine to Become Part of Advertising Age.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Martech

MAY 30, 2023

This is a marketing channel that matters. She’s also the host of Adweek’s Metaverse Marketing podcast. An expert on digital innovation, marketing strategies, product design and content creation, he is currently leading Nike’s expansion into the metaverse, using various digital technologies.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 119

Navigate the Channel

OCTOBER 23, 2023

It is a common saying that applies to seemingly everything, and marketing is no exception. The new king of the castle is inbound marketing. He is here to supplant the previously dominant outbound marketing. More and more businesses and advertisers are responding by gradually phasing out these outbound marketing channels.

Inbound Marketing 65

Inbound Marketing Paid Search Agency Demographics Marketing & Strategy 65

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Trends 128

Trends Planning Social Media Paid Search Agency 128