Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Digital B2B Marketing

APRIL 11, 2012

In print, an ad in the front third of a magazine is more likely to be seen than one in the back third. In television, ads have fewer viewers than programming, and ads in the middle of a commercial block have fewer viewers than ads at the beginning and end of the block.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

JANUARY 24, 2013

Your readers should be able to relate to the person behind the article just like they follow certain columns in a magazine or newspaper. Posted by admin Even traditional publications have bylines. Without signed posts, it also becomes even more challenging to motivate internal contributors.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

FEBRUARY 4, 2012

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). However QuinStreet may be a newer name.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

JUNE 1, 2011

This quote, from a survey response published in Lab Manager Magazine , captured what is happening perfectly: “Social media is being abused by vendors as a “free advertising&# conduit: if someone asks a question in a forum, they immediately get jumped on by vendors trying to sell them something.”.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

JULY 26, 2011

We do not have a television, we read almost no magazines. My nickname in an earlier job was “Numbers&#. Although my focus on numbers has evolved, in business, information still fuels me. I am not a heavy consumer. Almost all of our information comes from online and old fashioned books. Libraries are wonderful places.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 29, 2011

Consider this: Most magazines and newspapers do not sell on an audience impression basis. But simplifying planning and buying will require addressing the source of the problem, not merely their tactic du jour. Principle #2 – Move to an audience impression currency. No other medium can significantly reduce out-of-target delivery.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

DECEMBER 17, 2013

Between 2008 and 2011, the average time spent per day with newspapers fell 32% and time spent with magazines fell 28%. With almost any publication available online, hours or days before it arrives in your hands, more and more consumers are just avoiding print.

Facebook 100

Facebook Television marketing Brand Identity Branding 100