Magazine Related Topics 
Chris Koch
SEPTEMBER 17, 2010
Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. For centuries, publishers had an uneasy, co-dependent relationship with advertisers.
Chris Koch
OCTOBER 12, 2009
What happens as thousands of small and medium-sized newspapers and magazines disappear? In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines. How does social media fill that void? Sure sounds like a revolution to me.
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Chris Koch
OCTOBER 6, 2009
The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. Most magazines do annual reader surveys to ask subscribers what they think of the magazine and what could be improved. Most magazines are a mixture of long and short, graphic and text-heavy stories.
Chris Koch
OCTOBER 6, 2009
The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. Most magazines do annual reader surveys to ask subscribers what they think of the magazine and what could be improved. Most magazines are a mixture of long and short, graphic and text-heavy stories.
Chris Koch
DECEMBER 10, 2012
The utility would be in making that easier to do than it is now (going to vendors for customer references, calling up their networks of peers for recommendations and advice, sifting through analyst reports and trade magazines, going to trade association events).
Chris Koch
MARCH 12, 2010
Magazines have been doing it for years. I will never forget the live encounters I have had with readers while attending trade shows when I was at CIO or my bike magazine—people I had never seen or spoken to before—who approached me to tell me how much they loved or hated my magazine without even introducing themselves.
Chris Koch
JANUARY 15, 2010
During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. Bibles, vacuums, and boxes.
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