Chris Koch

FEBRUARY 11, 2014

For example, what customer do you know of that would be willing to sit for hours in sub-zero temperatures just to get your product (okay, maybe Apple fans do that somewhere, but other than that, it works. The second is fan loyalty – and no, that’s not a redundant term. to a record of $3.39 Recognition.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

SEPTEMBER 9, 2011

Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty. Often, they focus on a catalyst for change that may not be obvious.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty. Often, they focus on a catalyst for change that may not be obvious.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

NOVEMBER 7, 2012

I’m especially fond of the effect it has on my colleagues in SAP marketing: they understand that they no longer need to pitch products to get the attention of customers and prospects. I give us a B- overall—not bad for a product company. As a practitioner of idea marketing at SAP, that’s music to my ears. But hey, I’m a known crank.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

MARCH 12, 2010

They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. Product leadership. These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

APRIL 2, 2010

Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Most of the things we sell are about as emotive as army ants.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you. We track the marketing mix (including PR) over time against trends in sales.

Social Media 100

Social Media ROI Lead Ranking RSS 100