Tony Zambito

SEPTEMBER 27, 2011

Loyalty : the cumulative value of previous buyer experiences and relationships can translate into strong customer loyalty. Price : competitive pricing will always remain a significant variable in determining a Buyer’s Perceived Value. 

Peer-to-peer 100

Peer-to-peer Loyalty Correlation Pricing 100

Tony Zambito

OCTOBER 23, 2016

Resulting in new behaviors associated with social interaction, consumer loyalty, information gathering, business relationships, working relationships, and enabling networked-decision behaviors. (Digital) Interactive Behaviors : How people interact with companies, organizations, and with each other is undergoing a digital revolution.

Enterprise Management 100

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 100

Tony Zambito

DECEMBER 12, 2010

.  In asking which drivers contribute to loyalty, whereby loyalty is defined as the willingness to repurchase, the largest percentage driver was sales experience at 53%.    How should B2B organizations go about reinventing the sales experience as a means of creating unique buying experiences? . 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

MARCH 28, 2011

  The admission price may be the obvious of a high quality product or service but getting the not-so-obvious buyer experience right is where a business will succeed or fail on buyer retention and acquisition goals.  Satmetrix report identifies customer loyalty stars, including Amazon, Apple, JetBlue & Trader Joe's.

Studies 100

Studies Spending Social Media Amazon 100

Tony Zambito

NOVEMBER 8, 2010

Socialization : The buyer experiences peer-to-peer opportunities, community engagement, image enhancement, and unencumbered bilateral loyalty.   This was first published in 1776 at the beginning of not only the American Revolution but of the Industrial Revolution and is considered to be the foundation of modern economic theory.

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

OCTOBER 18, 2010

  As is often seen pricing, billing, and implementation questions can get routed to the “back office” and can be a road filled with craters if support is not designed with buyer experience in mind.   This is the phase that a potential buyer can encounter support for the very first time.    How? 

Buyer Personas 100

Buyer Personas Buyer's Journey Allocation Trigger Marketing 100