Loyalty, Price and Pricing - B2B Marketing Zone

Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Marketing Craftmanship

SEPTEMBER 21, 2011

Myth : Price, quality and perceived value are the most important factors influencing customer loyalty. Reality: 39% of customer loyalty is based on sales force performance, before and after the sale; 22% on perceived quality / value; 20% on breadth of offering; and 19% on price.

Rules

Rules Loyalty Training Act-On

Survival Skills for the Hedge Fund Apocalypse

Marketing Craftmanship

APRIL 8, 2016

Instead, hedge funds are now paying the price for their own inability or unwillingness, over at least the past three decades, to explain themselves properly. And unfortunately for fund managers, it’s those right-brain-related communications skills that can have the most significant influence on investor interest and loyalty.

Allocation

Allocation Cross-Selling Marketing Management Validation

B2B Marketing Zone

Marketing Craftmanship

Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Survival Skills for the Hedge Fund Apocalypse

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