KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

OCTOBER 18, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. Product Marketing and B2B Buyer Loyalty. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. To keep existing customers around, many B2B marketers are creating loyalty programs. Approximately 48 percent believe that spend-based pricing is what loyalty program members value most.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

JANUARY 23, 2018

About 61 percent stated that they do when they receive detailed pricing information, and 55 percent do so when they get detailed product specs. IT buyers are more willing to show loyalty to a brand when they receive great customer service (97 percent).

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

MARCH 17, 2016

Goodbye Price-Led Marketing. Once you have their trust and loyalty, then you can start thinking about ways to sell your products or services. If you belong to an organization that isolates content within marketing, IT, or any other department, make a case for it to span the enterprise. Hello Customer Experience.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60