How Marketing Can Help Companies Thrive in Challenging Economic Times
Kaon
JULY 10, 2020
In an April 2 survey , 90% of marketers reported their budgets were frozen, delayed, or severely cut. The relationship between marketing expenditures and performance is significantly positive. When Cutting Is Undercutting. Numerous studies have shown that this behavior, though common, has the opposite effect of what CEOs intend. .”
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