Biznology

MAY 17, 2017

In the 1980s David Aaker described brand equity, which is all about value, as “a set of brand assets and liabilities linked to a brand name and symbol,” and had four dimensions: brand loyalty, awareness, associations, and perceived quality. on Amazon ). declined 2.5% in the first quarter (source: Nielsen).

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Biznology

AUGUST 23, 2019

Not only can a positive customer experience increase satisfaction and retention, it can also be the pathway to greater profitability. A survey of companies in 20 industries and 10,000 customers showed a nearly 25% improvement in revenue over a three year period when customer experience scores improved. Analyze Sentiment and Emotion.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Biznology

NOVEMBER 12, 2015

It is strategic, with the long term goal of cultivating a relationship of trust and loyalty. But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers. The challenge to create catchy names extends to companies and products.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

APRIL 10, 2020

Therefore, you can turn the tables and make something positive of the situation, by increasing your social networks and search engine advertisements. People are surrounded by devastating news on all platforms and are in lockdown, so their emotional response when seeing advertisements will be unusually positive.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Biznology

MARCH 20, 2017

Theirs is the world of buying eyeballs and hoping some small percentage of the people attached to the eyeballs do something positive, or at least come away from the experience with a favorable brand impression. Marketers use hype and spin to sell their products. But folks who grew up in the push world still struggle to implement it.

Lead Ranking 157

Lead Ranking Trust Marketing Urgency Marketing Conference 157

Biznology

FEBRUARY 14, 2018

Today it is almost impossible to avoid taking a position on many political and socio-economic issues, especially with social media ready to spread news (and sometimes distort content) overnight. This exacerbates extreme positions. Boycotts of brands that have taken a position perceived as partisan have become common.

Contingency Planning 149

Contingency Planning Paid Search Agency Brand Identity Branding 149