Loyalty, Positioning and Product

Survival Skills for the Hedge Fund Apocalypse

Marketing Craftmanship

APRIL 8, 2016

There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. It’s difficult to believe that any fund manager would be so short-sighted as to report performance when it’s positive, and then go silent when it’s not.

Allocation

Allocation Cross-Selling Marketing Management Validation

Preserving Brand Equity in a Corporate Turnaround

Marketing Craftmanship

NOVEMBER 9, 2017

For the sake of this discussion, brand equity is best defined as the sum total of market perceptions, customer loyalty and employee engagement. In terms of its potential to inflict long-term damage to brand equity, a restructuring can be as significant as a product safety recall or financial fraud.

Brand Identity

Brand Identity Branding Urgency Marketing Enterprise Management

B2B Marketing Zone

Marketing Craftmanship

Survival Skills for the Hedge Fund Apocalypse

Preserving Brand Equity in a Corporate Turnaround

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