KoMarketing Associates

JANUARY 26, 2017

Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts. Nearly 86 percent said the same when asked if user research improves the quality of their products and services. Understanding What Makes a Positive Customer Experience.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

MAY 23, 2017

In order to make a positive and lasting impression with prospects, both consistency and relevance are key. At the same time, you should be pursuing questions that users aren’t necessarily asking your business directly, but relate to your product(s) or service(s). Build Brand Awareness & Loyalty. Get Employees Involved.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

APRIL 2, 2015

No matter what company you are in, there are bound to be testimonials for your company’s products or services. If you sell on an e-commerce site or a platform like Amazon, look regularly for helpful reviews and compile a blog post with them, keeping the theme to one product or service at a time.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

DECEMBER 8, 2015

Four times as many online consumers would rather watch a video about a product than read about it. Additionally, 80 percent of them consider product videos to be important in the purchasing process. channel or product-focused), according to a study from the Leapfrog Marketing Institute. source ). Customer Experience.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. Google Shopping results also send searchers directly to product listings, arguably making the path to conversion easier. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

NOVEMBER 15, 2016

A Firebrand Group study recently discovered that about 85 percent of marketers have seen positive ROI from their video efforts. Outside of ROI, video has shown to also increase brand awareness and customer loyalty. More than half of these organizations use CTAs to direct online users to their products or services.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

OCTOBER 30, 2012

Instead, build your customer base by listening to and engaging with your audience; doing so will establish positive word-of-mouth messaging, customer loyalty, and repeat business. As marketers, we should all strive for a little Mackenzie flair, keeping one step ahead of trends to position ourselves as market leaders.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120