Customer Experience Matrix

JULY 1, 2023

This suggests that fewer specialist martech products will be needed, since truly new applications are relatively rare. Moreover, the productivity benefits of integrated suites are magnified when AI can easily orchestrate tasks within the suite, but not those on the outside. Maybe their inputs will even make a positive difference.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

OCTOBER 14, 2019

The rebirth of out-of-home advertising (billboards, wall posters, in-store displays, and clever niche products such as elevator and gas pump ads) as a digital channel opens another mass medium. The implications for CDPs are more positive, although not quite as rosy as sometimes suggested.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

OCTOBER 27, 2019

Their decisions to build their own CDPs are a bit perplexing, given that most have made many other acquisitions to fill gaps in their product lines. My best guess is they like to buy companies that give them a substantial position in a new market, and even the largest of the pure-play CDP vendors are too small to catch their fancy.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

NOVEMBER 3, 2018

An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. There’s also lots of other data that source systems discard once they have no immediate need for it, such as location, loyalty status or life-to-date purchases at the time of a transaction.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

MARCH 13, 2018

They’re all positioned as a way for consumers to get value from their data. On the plus side: unlike most products in this list, Dabble is up and running. This sounds like a lot of other products except that Nucleus’ technology does it without a mobile app. (It Payment mechanism is old-school gift cards.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JANUARY 22, 2007

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). This is a more radical position than it may seem.

SIC 120

SIC Cross-Selling Cable Advertising Agencies 120