Biznology

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How customer values are transforming brands today

Biznology

In the 1980s David Aaker described brand equity, which is all about value, as “a set of brand assets and liabilities linked to a brand name and symbol,” and had four dimensions: brand loyalty, awareness, associations, and perceived quality. on Amazon ). declined 2.5% in the first quarter (source: Nielsen).

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Is your brand making maximizing interest from potential customers?

Biznology

At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. These can be used to understand what’s important to each persona and develop content to show how your product or service solves their problem.

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6 Ways Using Innovative Technologies can Drive Growth

Biznology

To trigger loyalty, you need to become more personal on the way business is conducted. Develop New Products. The use of new technologies can also help when it comes to new product development. It can give you a competitive advantage, and consequently, it will have a positive impact on profitability. Be More Personal.

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How to Approach Content Marketing in the Wake of Coronavirus and Deliver Dynamic Campaigns

Biznology

Showing empathy and understanding was crucial, and further led to increased levels of customer loyalty. This is why investing in quality video production services is highly recommended as the next step. You can also implement an idea of a promotional discount code somewhere in the video, so people can be positively surprised.

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The overlooked role of emotion in brand experience

Biznology

As Content Marketing continues to develop, much has been written about the role of experiences, memories, and emotion as driving forces in conversion, and most importantly, in customer loyalty. And what about loyalty? A great customer experience goes beyond rationale and product features. What makes us loyal?

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Customer Support: How AI is Changing the Game

Biznology

Not only can a positive customer experience increase satisfaction and retention, it can also be the pathway to greater profitability. When it becomes a trend, it may be time for product teams to address the issue. AI can also analyze tickets and trends to identify potential products that can lead to upselling opportunities.

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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time

Biznology

The brand (people, products, services, and reputation) are trustworthy and respected. Emotional connections can take your customers beyond loyalty to the ultimate goal of brand advocacy. Remember, good service leads to increased business and is all about creating positive feelings, treating people well, and solving people’s problems.