Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Personalization offers many benefits for B2B companies.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

ClickZ

JULY 17, 2020

CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. Today, AI technology in advertising is wrapped around automation, personalization , segmentation, and other functions that ad stacks are impossible to imagine without. . Machine learning.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify ​​Keep binging Radically Transparent ! Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Webbiquity

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Dynamic retargeting: Personalize your ads based on the user’s specific browsing history and interactions with your website, showcasing the products or services they were most interested in.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. The platform supports informal interactions, enabling professionals to connect personally, which can benefit relationship-building within a business context.

Social Media 117

Social Media Trends Media B2B 117

DivvyHQ

OCTOBER 23, 2018

In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. He’s got a big personality and an amazing sense of humor. Learning the Loyalty Loop.

Loyalty 51

Loyalty Peer-to-peer Webinar Metrics Content 51

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It's nothing personal -- people just want to get to their video. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Marketing Insider Group

NOVEMBER 3, 2020

Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. This builds customer loyalty. Use Your CRM to Create Personalized Content. In 2020 and beyond, consumers are expecting more personalized experiences. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

APRIL 22, 2021

Use the data to create personalized website experiences and reach your leads with more effective content. This offers custom team collaboration and customer service tools to boost engagement and loyalty. Clarity offers personalized mentoring, coaching, and advice specifically for startups. Kissmetrics . AnswerThePublic.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. It’s the mastermind behind personalized content, decoding consumer desires to build unbreakable connections that boost engagement and conversions. But AI’s influence doesn’t stop there. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

ClearVoice

JULY 15, 2022

Growing up in a world of airline miles, vouchers, and punch cards, boomers are also known for their brand loyalty. They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. Image Source: HemingwayApp.com.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Marketing Insider Group

JULY 11, 2023

The best ads feel organic and are part of a personalized experience. YouTube is another place to target your key demographic by their interests. Such intentional behavior indicates a high potential for customer loyalty. We’ll repeat it again: The key to success is personable, organic messages that meet people’s needs.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience.

Best Practices 126

Best Practices Amazon Youtube Ad Exchange 126

Martech

APRIL 10, 2024

followers) Eldad Postan-Koren Eldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 90

CRM Work Management Marketing Management Marketing Automation Services 90

Customer Experience Matrix

OCTOBER 14, 2019

But it’s now clear that they will, as European regulators show they will interpret the rules to require meaningful consent to data sharing , will treat cookies as personal identifiers , and will assess significant fines for data breaches. Suppose a hotel chain and airline agree to identify loyalty program members on each others' lists.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Her YouTube channel and newsletter provide tips on how to use the tool.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

This demand for personalization will only continue to grow. To stay compliant and still deliver the personalized experiences customers crave, you need to ensure your data capture methods are current. Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Spiralytics

APRIL 23, 2023

According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity. For instance, Canva uses YouTube shorts and TikTok to share design tool tutorials in less than 30 seconds. billion in 2022, expected to increase to $10.9

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Scoop.it

DECEMBER 28, 2023

Moreover, this knowledge can also help you adjust your brand’s voice and tone, ensuring that your ecommerce brand personality comes off as relatable and professional. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. Investing in loyalty pays off.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SmartBug Media

DECEMBER 14, 2022

Cultivate brand loyalty with relevant, on-brand messaging that’s true to your vision as you follow along and track results in real time. 74 percent of baby boomers think email is the most personal channel to receive communications from brands, followed by 72 percent of Gen X, 64 percent of millennials, and 60 percent of Gen Z.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Martech Advisor

FEBRUARY 17, 2020

Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Marketing Insider Group

MARCH 1, 2021

Personalize with data and segmentation: Personalized messaging that addresses each customer segment’s needs, interests, and pain points is not only possible with today’s AI and email segmentation capabilities. That kind of goodwill positions your company as their go-to authority whenever they need what you sell. I tend to agree.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Martech

AUGUST 9, 2023

They’re different from influencers, who are trying to build a personal brand based on their personality and lifestyle. The world’s best marketers MrBeast is the biggest YouTuber in the world, with over 171 million subscribers. Creating a hit YouTube video, for example, requires: Developing a powerful concept and idea.

Advertising Agencies 85

Advertising Agencies Best Practices Paid Search Agency Youtube 85