Chris Koch

FEBRUARY 11, 2014

The second is fan loyalty – and no, that’s not a redundant term. Obviously if you’re a fan of a team, you’re not just going to switch loyalties because you get a better offer somewhere else. In the past, fans’ loyalty to sports teams was primarily a one-way street. to a record of $3.39 Recognition.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

SEPTEMBER 9, 2011

Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

FEBRUARY 11, 2011

We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. Or if this person is going to be a technologist, he or she must have a serious grounding in analytics. B2C companies have these “wonks” today.

Analytics 100

Analytics Paid Search Agency Marketing Management Loyalty 100

Chris Koch

APRIL 2, 2010

Even making a cat more like a person works.) It’s why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher priority level than in any recent year. Ideas can create an emotional connection. Okay, so it’s not big emotion, but it hits some buttons: Gratitude. These guys are smart.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

NOVEMBER 7, 2012

I don’t see everything SAP is doing on the Forbes platform as contributing to the education of customers (and thereby hopefully increasing their loyalty to the brand). This Is Making Me Think – Hard… The melding of business, IT, and personal life. What’s Wrong with BrandVoice. This Makes My Teeth Itch. Favorite Voices.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

MARCH 12, 2010

They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. We tend to think of intimacy as being personal—something for the salespeople. Operational excellence. Unspoken intimacy.

Social Media 100

Social Media Media Thought Leadership Work Management 100