Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

SendX

JUNE 5, 2023

They are an excellent way to build trust and loyalty with your subscribers. Social media can be an effective way to increase your email newsletter signups and expand your audience. In this article, we will explore several tips and examples on how to increase email newsletter signups through social media.

Newsletter 195

Newsletter Social Media Examples Media 195

SmartBug Media

FEBRUARY 1, 2024

A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. They are cost-effective, increase brand loyalty, reduce customer churn, and generate more revenue for your business. Here are just a few benefits of a good customer retention email strategy.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

SendX

OCTOBER 20, 2020

Some of the benefits of customer appreciation emails include: Increase customer loyalty and repeat purchases More customer marketing through referrals and positive reviews Additional opportunities to upsell without extra ad costs In this article, we’ll show you nine different types of customer appreciation emails including real-life examples.

Loyalty 195

Loyalty Amazon Email Marketing Paid Search Agency 195

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Why does this matter?

Media 99

Media Brand Identity Branding Storytelling 99

Zoominfo

SEPTEMBER 1, 2019

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Establish a Social Media Support Protocol.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Brandpoint

JANUARY 25, 2021

This February’s Social Media Strategies Summit looks a little different, just like many conferences have over the last year. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this.

Social Media 129

Social Media Loyalty Brand Identity Branding 129

SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. A great loyalty program is customized to your brand and your specific product offerings.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. What is customer advocacy?

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Adobe Experience Cloud Blog

JUNE 2, 2020

Those businesses who have made the right moves to be helpful and be a light for customers going through an incredibly difficult time will have taken customer trust and loyalty to levels rarely seen except by the oldest and strongest brands. Those brands have built passionate customer loyalty over the decades.

Loyalty 174

Loyalty Personalization Ad Building Content 174

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Twitter is still the second-best social media platform for B2B marketing …at least for now.) Partnerships indicate confidence, resulting in increased sales reach and brand loyalty.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Loyalty Should Be, Too. Companies need to be careful not to confuse customer satisfaction with customer loyalty; two very different measurements. Let’s Use RFM to Measure Customer Loyalty!

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

SmartBug Media

AUGUST 21, 2023

Companies such as Starbucks, Sephora, Ulta, and North Face possess a level of customer loyalty unmatched even by much larger corporations. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards. To develop a winning loyalty program, consider your what, why, and how.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

Scoop.it

JULY 20, 2023

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. Source Put simply, content curation is the art of collecting, organizing, and publishing content from other sites or sources on your site or social media profile.

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy. What is social media personalization and why are marketers prioritizing it?

Social Media 124

Social Media Personalization Media Work Management 124

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Media 88

Media Mobile Advertising Loyalty Social Media 88

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Stevens & Tate

SEPTEMBER 28, 2021

But, did you know that it is also critical for building customer loyalty? Here is a step-by-step guide to creating content that will increase customer loyalty: Attract: Attracting new prospects is critical if you are hope to increase your online traffic in the future. Sharing content on social media helps drive even more traffic.

Loyalty 75

Loyalty Lead Ranking Marketing Qualified Leads Top of Funnel 75

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Social Media 113

Social Media Work Management Marketing Management Media 113

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

ClearVoice

AUGUST 6, 2020

You may be the content marketing lead, while another person handles social media. Teamlancing builds loyalties that are often found in traditional employment. Newsletter and social media platform writing. Teamlancing builds loyalties that are often found in traditional employment. Teamlancing exposes you to new skills.

Loyalty 116

Loyalty Lead Scoring Lead Ranking Leads 116

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 88

Loyalty Ad Building Brand Identity Branding 88

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Consider hiring specific social media influencers that can reach your desired target market.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

EveryoneSocial

MARCH 22, 2021

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. Although every company wants to create brand loyalty, it’s not always a simple task. What Does Brand Loyalty Mean? Why is Brand Loyalty Important? What Drives Brand Loyalty?

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 102

Social Media Work Management Marketing Management Media 102

Televerde

APRIL 27, 2021

It not only helps you assess how many new customers you’re gaining, but it also reveals how well you’re meeting the needs of your existing clientele and builds customer loyalty. The Importance of Improving Customer Loyalty. Customer loyalty should be one of your primary business goals. Keep an eye on social media accounts.

Loyalty 75

Loyalty Word of Mouth Demographics Social Media 75

Stevens & Tate

JANUARY 24, 2023

Social media has become one of the most important marketing platforms over the past decade or so. Why You Should Focus On Engagement Social media allows you to connect directly with your audience. By building your relationship with your followers, you will eventually build trust and brand loyalty.

Social Media 123

Social Media Media Search Engine Marketing PR 123

Search Engine Journal

JULY 17, 2023

Social media interaction, done right, helps you learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. The post 10 Best Social Media Interaction Posts appeared first on Search Engine Journal.

Social Media 89

Social Media Media Best Practices Loyalty 89

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105