Martech
DECEMBER 1, 2022
Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. Steele has been on the sending end — she used Sendoso as a marketing executive at Marketo, LeanData and Near — and she’s been on the receiving end too (not necessarily via Sendoso).
Content Standard
OCTOBER 21, 2014
I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.
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Adobe Experience Cloud Blog
JULY 12, 2010
Increase customer loyalty. There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . Just Bought.
Content Marketing Institute
JANUARY 14, 2019
Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. Targeted content marketing will continue to nurture your leads all the way to loyalty and through your marketing lifecycle on a continuous loop. The difference is clear. Click To Tweet.
Adobe Experience Cloud Blog
MARCH 14, 2015
Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Come meet me in the Marketo Engagement Lounge , and attend my speaking session on Transformation Engagement Marketing, March 15 at noon. But you have to do it.
ClearVoice
JANUARY 8, 2019
Marketo has a great cheat sheet to help you create your buyer personas. Use your findings to the questions above to help leaders and other departments understand the role content can play in improving customer service and loyalty, generating leads, increasing sales, and improving the organization’s visibility in your industry.
Engagio
OCTOBER 1, 2019
In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Instead, Marketing should evolve from pure customer advocacy to creating a true connection with customers that drives a deeper level of brand affiliation — think of the loyalty of a Harley Davidson customer.
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