WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

SEPTEMBER 12, 2008

Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC. Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event. You're a marketing star. It may be the most valuable conference you attend this year.

Peer-to-peer 20

Peer-to-peer Planning Word of Mouth Loyalty 20

WebMarketCentral

FEBRUARY 20, 2008

Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. Coupons, promotional pricing and discounts can help induce trial, but over the long run, superior customer service is what produces customer loyalty.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 3, 2007

Tools to Drive Loyalty from iMedia Connection. Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers."

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

SEPTEMBER 10, 2007

I recently had the chance to interview Jonathan Treiber , CEO and co-founder of loyalty rewards marketing provider OnCard Marketing and the man behind iBakeSale.com. WMC: What sets you apart from other loyalty and rewards programs? They saw it as a win-win and wanted to get onboard.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

AUGUST 21, 2007

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. ROI results Results varied across the three broad vertical groups, with e-commerce sites not surprisingly achieving the highest ROI from site redesign projects.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20