Paul Gillin

NOVEMBER 16, 2011

More than seven in 10 respondents said they aren’t sure how to improve customer loyalty at a time when peer reviews and open sharing are making customers more informed, more critical and less loyal. Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 19, 2011

He ticks of the two factors that most influence customer loyalty: “Cleanliness is number one by far. . “I don’t ever want to be stuck in a back room shuffling papers.&#. Wright’s attitude is one of the reasons the Wyndham Wingate has a 91% positive rating on TripAdvisor. Customer service is number two.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JUNE 17, 2010

Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. “We believe 60% of our Facebook fans are prospects,” Weiss said. He told of buying a coffee at Dunkin’ Donuts: milk, no sugar. I couldn’t drink it.”

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

APRIL 10, 2013

In a day when corporate loyalty seems almost a quaint historical curiosity, the kind of faith must be pretty empowering. .” Less than a decade later, IBM was running ads celebrating individual employees. The guidelines…signaled to employees, clients and the market that IBM would stand behind its [people],” he writes.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JUNE 24, 2010

These include factors like customer satisfaction, customer loyalty, brand reputation and market influence. Customer loyalty. If leads aren’t coming in as quickly as we had estimated, we can adjust costs downward to improve ROI by setting up content-sharing arrangements. Measuring Intangibles. Measurement. Customer satisfaction.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 1, 2016

The irony of watching two people who have paid the ultimately sacrifice for their loyalty being subjected to accusations that they are somehow a problem for America is almost too much to bear.

Validation 50

Validation Loyalty Social Media Positioning 50