Buzz Marketing for Technology

MARCH 20, 2013

It’s the customer loyalty that will be at stake. As e-commerce marketers, it’s up to us to ensure we’re always catering to all our customers wants and needs—otherwise losing our green-friendly image is the least of our worries. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 21, 2012

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

MAY 29, 2013

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Don’t do that.). 2) Align big data goals with your individual business goals. Focus a team or a project on one objective at a time.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong. Consumers today are finicky and want what they want, now. Others, bound by the unstable economy, prefer deep discounts and bargains.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 19, 2012

And if that competitive experience provides more relevant, personalized content and a pertinent offer, the customer may never come back — despite previous loyalty to the brand. If this opportunity is lost, the customer will move to a competitor.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

With personalized web experiences for each customer, your website, mobile, tablet and social sites have the power to speak directly to individual customer needs, wants and interests—no matter how unique—thereby increasing customer loyalty, individual conversion rates and even purchases at checkout.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

APRIL 3, 2011

I believe digital marketing is at the center of a set of tectonic changes happening in the marketplace, across enterprise and consumer-based scenarios (which are converging quickly).

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Think in experiences, not channels.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

MARCH 13, 2013

But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Landing page tunnel vision .

Landing Pages 100

Landing Pages Loyalty Mobile Marketing eCommerce 100

Buzz Marketing for Technology

JANUARY 16, 2013

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. Everything from age, geography and life stage, incorporating social profiles (e.g.,

eCommerce 100

eCommerce Mobile Marketing Loyalty Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit). For many of us (myself included), it would take a lot to sway my trust, respect and loyalty away from these three online giants.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

JULY 7, 2008

Debating the Influencer model: Fast Company debates the "Un-Tipping Point" Aberdeen releases research paper on Social Media Monitoring and Analysis Influencer in Chicago - Tribune picks up the local story Satisfaction, Loyalty and Affinity.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. This tactic can help you optimize the customer experience to drive customer engagement, loyalty, conversions and revenue consistently for the long haul.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 15, 2014

And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. I mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Positioning Differentiation 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter.

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

It can make all the difference in customer engagement and loyalty on one level. But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

MARCH 23, 2010

Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

It’s personalization that gives customers what they want and shows them that you value them—a must for creating relationships and loyalty online. This rule path can then be enhanced with complementary content or offerings, whether for discount on the searched product or an up-sell on similar items.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

He oversaw the creation, launch, and growth of Apple's online services, including AppleLink, Apple's global online loyalty marketing and customer support community service, and eWorld, a consumer service based on AOL technology and Internet services such as Salon. Prior to founding LiveWorld, Inc.,

Communities 100

Communities Web 2.0 Paid Search Agency Work Management 100

Buzz Marketing for Technology

JULY 7, 2010

This can be as simple as a private event on the front end of an industry event.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100