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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance.

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Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Customer Experience Matrix

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. If you don't have enough leads to keep your sales team busy (or happy), focus first on creating more content to attract more people to your website. The Solution.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. People who visit your website do so with some sense of anonymity. Want to get to know us better? If they want to be revealed, they will leave their name and email address.

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Distribution strategy: newsletters, Slideshare, social media, website (via SEO), landing pages (via paid search), online display, eblasts, sponsorships, content syndication.

SMB 100
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Marketing Automation Trends for 2010

LeadSloth

Matthew Quinlan , VP Field Operations, Loopfuse. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Loopfuse , June 30, 2010. Websites (1420). Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010. 26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010.