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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. We generate, score and manage leads to sales completion and integration with Salesforce.com. But getting back to our category, we are often compared against Eloqua and Manticore.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. The topic is ROI measurement of Marketing initiatives. Here’s the problem.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Search Engine Marketing ROI. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. The Social Media ROI Debate , August 23, 2010. Order of SEO Operations. SEO Tactics. SEO vs. What’s Up, Blog? rdquo; “Not much. How’re you doing?&#. Social Media (231).