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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But no one knows how best to use it, which has led to a wide range of offerings under the social media label. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Every vendor cites a different revenue range for its "sweet spot" but $50 million to $500 million might be typical. The systems have very low starting prices tailored to low volumes.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. are needed to analyze.