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Customer Experience Matrix
AUGUST 12, 2010
On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
Customer Experience Matrix
MARCH 4, 2011
Summary: Is stressing the need for process change making marketing automation too complicated, or a recognition of what it really takes for success? This refers to the idea that marketing automation must accompanied by comprehensive planning and process engineering, which often require external assistance. I know I do.
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NuSpark Consulting
DECEMBER 18, 2011
How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. Here’s an example of Loopfuse Marketing Automation. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site.
Customer Experience Matrix
MARCH 26, 2009
My own opinion is quite firm: flow charts don't work. They look good in demonstrations and can lay out simple processes quite nicely. The area where this comes up more often than any other is the design of multi-step campaign flows. There are two basic approaches to this: use a flow chart, or present a list of steps.
Customer Experience Matrix
DECEMBER 8, 2011
. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)
Customer Experience Matrix
DECEMBER 27, 2010
I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.
Hubspot
MARCH 13, 2012
From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Instead, work on nurturing a new lead through the first 2 or 4 weeks. Then iterate and test until you have a lead scoring process that both you and Sales trusts.
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