Customer Experience Matrix
AUGUST 12, 2010
On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
Customer Experience Matrix
MARCH 4, 2011
Summary: Is stressing the need for process change making marketing automation too complicated, or a recognition of what it really takes for success? This refers to the idea that marketing automation must accompanied by comprehensive planning and process engineering, which often require external assistance. I know I do.
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NuSpark Consulting
DECEMBER 18, 2011
Here’s an example of Loopfuse Marketing Automation. The smart form technology allows you to specifically engage with the prospect, have better conversations, and allows an easier qualification or lead scoring process based on keyword, company size, industry type, and other information gathered without having to rely on web form fields.
Customer Experience Matrix
DECEMBER 27, 2010
Recognizing that buyers will use the chart to select products no matter what I tell them, I settled on dimensions that are directly related to the purchase process: - product fit , which assesses how well a product matches buyer needs. On the other hand, such charts are immensely popular.
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.
Hubspot
MARCH 13, 2012
From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Bottom of the Funnel Content: content suitable for leads when they are looking to make purchasing decisions. Social Media Monitoring. The Solution.
Hubspot
MARCH 14, 2012
If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? The process sounds kind of like this: A lead converts on a top-of-the-funnel offer like an educational ebook , so they get nurtured with similar top-of-the-funnel content. Make sense?
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