Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 19, 2015

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Emails can include personalization tokens such as {first name}.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. You don’t wait for a cold call to talk to an annoying sales person. This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Matthew Quinlan , VP Field Operations, Loopfuse. Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. Jeff Pedowitz , President and CEO, The Pedowitz Group.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

5 Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. How did Twitter get those vital initial users?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40