Remove persona sales
article thumbnail

SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Otherwise why do you have marketing automation?

SMB 100
article thumbnail

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. What Goal is Your Marketing Content Achieving? Marketing Interactions , August 3, 2010. Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010.