Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. 5 Steps Brands Need to Take When Working with Micro-Influencers. Mommy Has to Work via Facebook.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

SEPTEMBER 14, 2012

What website owners need to realize is that while they might have an idea of some of the keywords that should be targeted, new opportunities (specifically long tail keywords) often appear within the research. It isn’t going to do all of the work for you. These keywords are often long tail keywords.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

MARCH 23, 2016

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

JANUARY 4, 2016

Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Adding all of the resulting keywords to your search campaigns can often result in much broader campaigns that let you keep the words that are working and jettison the rest. Like this post?

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

JULY 5, 2016

If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger. The more work you encumber the blogger with, the higher the possibility for resentment that you’re making her work for free. And, yes, you are her valet for the entire campaign.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

JULY 17, 2018

While it’s not quite a work slowdown, influencers put in the sort of energy and time commensurate to how much you value their time, influence, and the amount of work they’ve invested in becoming successful as a creator and online celebrity, no matter how long tail or niche. Doing Well Without Pay?

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

DECEMBER 15, 2016

Humans don’t like long lists of things. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. At each stage in the journey, different types of content work better because they suit the purpose.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

FEBRUARY 20, 2014

Furthermore, you’ll need to understand the niche you’ll be working in— what are high-value link targets, what are the difficulties of the niche, etc. However, make sure you know all potential customers, beyond the obvious – again, it will be beneficial to your link building efforts, and ensure you’re working both efficiently and effectively.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Biznology

JANUARY 24, 2017

In the Renaissance Weekend panel I was on, Social Savvy—Mastering Social-Media Platforms, we discussed some things that worked and some things that didn’t. Outside of influencer marketing , offering free branded tools really works.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. ” If you’ve set up a measurement plan, defined conversion activities and worked at the execution, you have what tools to know the ROI of SEO. It’s designed so you and your company learn the skills and see the ROI of SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 28, 2016

How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist. Unable to work. It helps us to create a simple model of how life works and simplifies our decision making. We are all truly unique, each one of us a long tail of our own. Why They Clash. Millennials. The hard way. to keep me.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. In the same way that Google AdWords rewards its clients for trying harder and digging deeper into the “long tail” in order to find new, under-served, markets, the blogosphere also rewards specialization and laser-targeting.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 8, 2013

However, if an SEO campaign is working, there should be a gradual upward trend in visitors as the campaign moves along. SEO is a process that is built for the long term so you need to be willing to look at the trend over a significant amount of time. It may take six months to see this trend, or it may take a year or more. Conversions.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

NOVEMBER 7, 2013

There’s nothing intrinsically wrong with doing so–maybe it works most of the time–but frequently the searchers are looking for something far more specific than the the advertiser pays off with. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them.

Long Tail Marketing 80

Long Tail Marketing Wikipedia Search Engine Marketing Click Rate 80

Biznology

FEBRUARY 13, 2012

All of these changes have come in just the last two years and add up to some massive changes in the way search marketing works. If had good rankings for top keywords but not for the five-word long-tail keywords, you might be suffering, too. What has brought on this frenzy of activity from Google?

Google 80

Google Long Tail Marketing Search Marketing Validation 80

Biznology

NOVEMBER 15, 2013

You can take steps to work this to its maximum, by creating as many subdomains as you can without driving your customers crazy, and by squirreling away all the data each day so that you end up collecting data on many more than 2,000 keywords for your site. But I suspect that it will be hard to keep the old game working.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80

Biznology

APRIL 24, 2013

Continue to add relevant skills, including variations to incorporate the most long tail keywords possible, and endorse others in your network to receive the favor in return. If your strategy of recommending others isn’t working, don’t hesitate to shoot a polite, and direct message to close connections, asking for the favor in return.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JULY 9, 2014

The biggest problem with SEO today is there are still a lot of misconceptions about what it is (the strategies involved) and what still works (the tactics). This is meant to become more complex as you work your way upstream. Start at the end of your road map and once again work your way upstream.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. For the longer tail, I only reach out to people who have emails.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JANUARY 3, 2012

You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Work toward Prom King and an incoming Freshman spot at Harvard College, but plan also on going to prom with someone and to college at all. You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

OCTOBER 18, 2013

I do loads of work in the hospitality industry and could offer a spirited defense of the “why’s” behind the examples Vic shows[ * ]. Look at your business results or click-through rates or conversion rates to see how your current advertising works for your business. Develop a hypothesis. Is it true?

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. It’s your body (of work) your choice. You’ve developed a history that has been, until now, etched in stone. But no more! Now, you can revise your entire history in just a couple easy steps. Well, there you have it. Give it a go.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

JANUARY 17, 2012

The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Mind you, there are exceptions. If there are holes in the market–a vacuum–then filling that need will result in amazing success.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

NOVEMBER 19, 2012

This is the principle of “Short vs. Long Tail Keywords.” With effective SEO work, the number of completed goals (and revenue, if applicable) should increase over time. Keyword Search Volume : It’s important to know the search volume of keywords. Whatever your goal is, you must track it.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

FEBRUARY 8, 2013

If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. The concept of a long tail is very relevant there. Why does that happen?

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

OCTOBER 2, 2012

And if you do maintain the keyword-based advertising campaigns for yourself and your clients, you need to work on updating your keyword list as well. Out With the Old – 5 SEO Practices That No Longer Work (omgseoblog.wordpress.com). These string go stale surprisingly quickly. Prioritizing Your Keywords (searchengineguide.com).

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

APRIL 15, 2014

LinkedIn has bought web apps like Slideshare and Pulse so they’ve been working hard at becoming more of a social media destination, your one-stop social network for not only finding business and a job but doing your job better, staying on top of industry news, what your competitors are doing, what your clients are reading. Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? What happens, then, when people your work with take you up on your offer to come visit them in the corner office? I am a man possessed! That said, I really don’t collect people. People don’t like being collected.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

OCTOBER 21, 2014

Forget a one-two punch, you’ll need to work on your one two three four five six seven combination. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Many hands make light work — but not in the way you think. Many Hands Make Light Work. Lessons in persistence.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MAY 6, 2014

It took me a while to register the importance of my long tail blogger outreaches. We’re afraid of diluting what has been working for us into something that nobody wants. Are you going to work hard to collect that list of influencers or are you going to be lazy? This is an important differentiation.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

DECEMBER 27, 2016

Instead of black-boxing our entire process and sneaking around in the shadows, we at Gerris prefer to share it all and scare you with the sheer amount of work and discipline it all takes to actually do, hoping you’ll prefer to let us gladly and happily do it instead of simply trying to reinvent our wheel.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Google Apps — I have my Google Apps for Work install for Gerr.is month, $44.00/year

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

APRIL 15, 2022

Developed by the lovely folks at Creating Futures That Work, “the ABEL System combines powerful arts-based experiences with unique instruments that quantify and track skill mastery. This requires a depth of humility, curiosity and willingness to shape our work environments in ways that benefit all, and not just some.

Rules 104

Rules Dwell Lead Ranking Work Management 104

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. But then that’s where the work starts. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80