Remove long-tail work
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships.

SEO 243
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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Target long-tail keywords to address specific search intent.

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. And then there’s the long tail. So why do people launch long tail martech ventures?

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. Measure Metrics Meticulously All your hard work is pointless if you can’t tell what’s working. Create long-tail keywords from your topic list. In fact, it’s gotten more complicated in some respects.

SEO 267
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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.”

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

A good copywriter knows how to select main keywords and separate long-tail keywords. Write Unique and Long Blog Posts. This should be between 50 and 80 characters long, with 65 characters being ideal. A meta description should be around 140 characters long. Pick the Correct Keywords. Google’s Panda 4.1

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

Indeed, the forces of consolidation are hard at work across the entire SaaS universe. We dive into a thorough examination of what’s happening in the long tail of martech apps. We constantly see apps in the tail — and to the lesser extent in the torso — shuffled out as either their relevance or uniqueness wanes.

Trends 101