Industrial Marketing Today

JANUARY 3, 2012

Optimize for long-tail keywords + More linking opportunities = Better SEO. Dust off some of those long technical articles that are languishing somewhere on your website. Here are the basic steps for converting long technical articles into short blog posts that will become a content series. Fresh Content = Better SEO.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

MAY 3, 2010

Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

NOVEMBER 1, 2010

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

JUNE 4, 2011

With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. It would attract very specific readers, albeit a small number, who very closely match the profile of your ideal prospect/customer. Don’t confuse marketing automation with inbound marketing.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Industrial Marketing Today

OCTOBER 26, 2009

Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? A good analogy is to think of a landing page as the putting green on a golf course. Once you get there, your only objective is to put the ball in the hole.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

DECEMBER 15, 2011

An industrial blog can provide a huge boost to your SEO efforts because it is easier to optimize posts for long tail keywords than it is to optimize static Web pages. When it comes to social media, Twitter trumps all other channels for content distribution. See my post “How to Coax Content Out of Engineers” ).

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60