Biznology

JULY 10, 2014

If you consume news via social media streams, you could be led to believe that there are no mid-tones anymore: you are pro-life or pro-choice, creationist or evolutionist, Heat or Spurs, Bush or Obama, Dilma or anti-Dilma, Neymar or Messi. Social media, in its early Web 2.0

Social Media 80

Social Media Media Web 2.0 Long Tail Marketing 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Before long, hundreds of email replies stream in. Long-Tail Blogger Outreach Campaign Execution.

Blogger 80

Blogger Outreach Social Media PR 80

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Maybe you set up your LinkedIn profile years ago. Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I have been consulting some bouncing social media babies recently and they’re doing it right. Do your best to not allow your burgeoning social media empire to go on autopilot. I am a man possessed!

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

AUGUST 30, 2016

Earned media influencer outreach is alive and well. Take your bloggers and social media influencers to lunch. Social media marketing isn’t a popularity contest. What is social media marketing? How to build your influencers in social media. I’m an influencer, pay me more! Like this post?

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris. All for value for value.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

APRIL 4, 2016

The real value is in “new data, old data, big data, small data, structured data, unstructured data, social media data, behavioral data, and legacy data.” What does this have to do with social media and marketing? That concept, which he described in a book by the same name, is the essence of what social media is about.

Long Tail Marketing 80

Long Tail Marketing Aggregators Advertising Agencies Social Media 80

Biznology

MARCH 13, 2018

From my early days playing D&D as a tween to ordering Harry Potter and the Philosopher’s Stone from the UK not long after it was released, I’ve resented being a Muggle. According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction. Guess what!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

DECEMBER 27, 2016

Take your bloggers and social media influencers to lunch. Launching your social campaign with guns blazing! Exploit the hours employees spend on social media. Micro-influencer marketing is the new long tail. Search + Social = Online Reputation Management. Becoming a reddit Internet sensation.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

MARCH 23, 2016

You’ve registered your profiles, set up an editorial calendar for a year, and spent months on social media, and NOTHING. You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). in your recon.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

NOVEMBER 8, 2016

In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address! I still recommend developing “steal me,” easy-to-use and deploy onto a blog Social Media News Releases (SMNRs) in order to both make each engagement as frictionless as possible. These are amazing times.

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

JUNE 22, 2015

pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. This long-tail data, some argue, isn’t as easily accessible in Google’s Keyword Planner. CoSchedule collects data from social media sites and shows how many times an article was shared.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. Image via Wikipedia. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

SEPTEMBER 14, 2012

These selected keywords are also used within blog posts, articles, press releases, blog comments, online profiles, and social media posts which are created to build relevant inbound links and generate traffic to the site. These keywords are often long tail keywords. Go after long tail (niche) keywords to start.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. Any more and we maybe get only a tweet or a Facebook Like.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

FEBRUARY 25, 2014

Social media is loud and tends to be an insider’s club. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. Brands are afraid of the online world , especially earned media , where anything that a brand says and does can be used against it. socialmedia.biz).

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

JULY 5, 2016

The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. team is exceptionally generous with their product when it comes to influentials.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

FEBRUARY 4, 2014

While I call the alternative to top-down, A-list blogger outreach “Long-Tail Blogger Outreach,” “B-Z-List Blogger Outreach,” the “Bottom-Up Approach,” and “Doing the Full Cluetrain,” — I really need a better title for this sort of blogger outreach (how about just “Blogger Outreach?

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. For the longer tail, I only reach out to people who have emails. Timing’s of the essence so go go go go go go go! And then I send out a blast.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

AUGUST 5, 2013

For example, Chris Anderson’s books “The Long Tail” and “Free” are often criticized as being badly timed or plainly wrong. Internet Marketing Internet of Things social media Tim O''Reilly Web 2.0'

Web 2.0 80

Web 2.0 Long Tail Marketing Internet Marketing Wikipedia 80

Biznology

APRIL 24, 2013

While LinkedIn discourages members from adding people they don’t know (up to and including being banned from the network), be vigilant about inviting your email contacts, social media connections, and real-life peers to connect. Internet Marketing Social Media Marketing Google linkedin Search engine optimization Search Engines'

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

AUGUST 2, 2016

Influencers Are Shifting from Blogs to Social Media. Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

MAY 17, 2016

What you need to do is to extend your long tail to include the words, phrases, and context that your experts use amongst themselves. How long have you been here? Tactical : While the new Google loves long-form, they also prefer content that is single-topic and vertical in focus. How did you end up here?

Best Practices 149

Best Practices Content Youtube Verticals 149

Biznology

JULY 26, 2013

In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise of the Internet and unprecedented social media engagement , we have officially entered the era of the service-driven business.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

AUGUST 30, 2011

The Internet created something that not enough social media consultants and coaches support and advise: the ability to expand circles of influencers, to engage with anyone and everyone. For some reason, many of my social media and digital PR folks disagree. However, this is the Internet, this is the long-tail!

Twitter 80

Twitter Demand Peer-to-peer Long Tail Marketing 80