Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

seo.co

JANUARY 27, 2022

The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. You still won’t likely find too many average writers producing 100% unique content and long-form content is mostly a no-go as well.

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Now let’s have a little keyword research fun.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Content4Demand

SEPTEMBER 12, 2019

The days of stuffing a page full of keywords and having it rank in search results are long gone. Rankbrain can be a long, fascinating subject, and you should learn more about if you want to get better with SEO. Do sample searches to get an idea of what Google is pulling into its Answer Boxes.

Google 53

Google Marketing Analytics Tools Long Tail Marketing Keywords 53

Sprout Social

MARCH 30, 2020

How long your titles should be is situational. If you’re targeting a long-tail keyword, you may have no choice but to rely on a longer title for a particular post. Here are some sample headline exercises to help you put together a title for your next post: A question-based headline. A how-to headline.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Content4Demand

SEPTEMBER 20, 2019

The days of stuffing a page full of keywords and having it rank in search results are long gone. Rankbrain can be a long, fascinating subject, and you should learn more about if you want to get better with SEO. Do sample searches to get an idea of what Google is pulling into its Answer Boxes.

Google 40

Google Marketing Analytics Tools Long Tail Marketing Keywords 40

Hubspot

APRIL 4, 2016

They sell human tissue samples to researchers who use them for studies that advance modern medicine. We made the recommendation that they stop marketing as a tissue sample company, and start marketing as a subject-matter expert in each disease state," Malone told me. Take Conversant Bio , for example. Pretty niche, wouldn't you say?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

seo.co

FEBRUARY 15, 2021

Google (and even competing sites) run different algorithms with less complexity in foreign jurisdictions, so ranking factors aren’t as extensive and site vesting is often not as long. Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. Lower number (supply) of total competitors.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Moz

NOVEMBER 12, 2018

However, it's better to have many relevant and long-tail keywords (and the ability to filter out the irrelevant ones) than to only have a limited pool of keywords to target. Here’s a sampling of 3 keywords: best natural protein powder. In essence, our job in this initial phase is to find every possible keyword.

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58

Buffer

APRIL 9, 2019

We’ve found that you don’t have to share the same exact number goals across marketing and support as long as you’re aligned on the bigger vision. We refer to the overview report quite often: A sample report from a 14-day time period. Here’s a sampling of five different ones we have in place currently: Contains #BufferSupport ?

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Outbrain

OCTOBER 20, 2022

In other cases, you may want to aim for a long-tail keyword (ie. Check out this sample – yours doesn’t need to be as detailed as this, but it will give you an idea of what an outline can look like. Make sure that sentences are not overly long. Use search volumes as indicators to finetune your writing.

SEO 26

SEO Long Tail Marketing Keywords Guidelines 26

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. If you want long-term relationships with your clients, you have to invest long-term in communicating with them. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. Click To Tweet.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Moz

SEPTEMBER 9, 2019

Find the optimal impression level for your data set — Google samples data at low impression levels so it’s important to remove keywords that Google may be inaccurately reporting at these lower levels. The main issue is we don’t know how much because Google gives us sampled data. The best we can do is guess. Tiered CTR tables.

CTR 53

CTR API Impressions SERP 53

Anything Goes Marketing

FEBRUARY 24, 2008

Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Here are a few samples (click on these - they're great!): Don't you want to find that person and hunt them down? Some additional ideas may include advertising on The Office's (TV show) official website. Get the Cat by Lawson Software.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Hubspot

MARCH 8, 2016

Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). This type of content includes your program descriptions, sample syllabi, employment outlook for certain professions. Clarify what message you're trying to get across in each sub-page or blog post.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

DivvyHQ

JULY 23, 2019

See below a sample keyword map: . On-page optimization for your website can be a long and disorganized process, before and after implementation. By identifying the highest-converting keywords, we can find either the exact match or a related long tail variation of that keyword to properly target our core pages with.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Hubspot

NOVEMBER 16, 2011

This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords. In our sample of websites using HubSpot's marketing analytics tools , the average HubSpot customer is now receiving traffic on 16.19% fewer keywords than in the month before this change.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Heinz Marketing

MARCH 29, 2021

From a personal, from a dad with young kids’ standpoint, from having to close offices and figure out all of that, it certainly felt long. I got reps that are used to going to someone’s office with a box of samples. Brian Trautschold: Well, I thought it was like a 36-month year, so I thought you understated it with 29 months.

Sales Management 114

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 114

Hubspot

FEBRUARY 28, 2016

Sample questions here.). I even have this quote on my wall to remind myself to think in this way: 'Waiting too long before acting is equally unfair to the people who need to get off the bus. One day this old alley cat crossed paths with a younger cat who was frantically running around, trying to catch its own tail. Over to You.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Marketing Insider Group

MARCH 7, 2021

Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for. It shows the top posts, influencers and users for a sampling of data. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Content Standard

MARCH 7, 2023

Think ChatGPT and other AI content writing tools that can answer queries in a chat format and tap into natural language processing (NLP) to produce short– and long-form content for blogs, websites, social media, and other marketing channels in a fraction of the time it takes the average writer with no help.

Marketing AI 103

Marketing AI Paid Content Search Marketing Paid Search Agency 103

Zoominfo

NOVEMBER 5, 2020

EverString is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph that profiles the long tail of very small businesses and also the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Hubspot

MAY 1, 2012

To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. No longer do you have to wait for some social media scientist to run a report for you; now you can do it yourself!

Twitter 28

Twitter Tools Long Tail Marketing Broadcasting 28

Convert

JULY 7, 2022

The use of randomized samples is an essential assumption of the statistical tests employed in A/B testing. Find the Necessary Sample Size. Before running an A/B experience, double-check your sample sizes , just as you would before going on a road trip. You have no idea how long the experiment should have taken to begin with.

Sample 64

Sample Statistics Allocation Conversion Rate 64

Hubspot

APRIL 30, 2013

Sample Company Fan Persona: George the Plumber. Think of it as the long tail of persona targeting. Their buyer personas may not be as active online, have their own social media accounts, or a blog to link out from. Thus, they need to develop a persona for people they want to turn into fans.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

MAY 22, 2014

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JULY 26, 2012

Ebooks are long-form content, and as such, it makes sense to treat it kind of like, well, a book. Think of ways to draw the reader's eye with visual call-outs, like we did on this sample page: Notice how we used a bright set of quotation marks that are exaggerated in size to indicate that we're quoting someone? Ready to get started?

Template 28

Template Eye-Tracking Sample Sales Qualified Leads 28

Hubspot

JANUARY 10, 2011

” This sample comment follows the methodology mentioned above. Notice that it isn’t too long. It is long enough to show thoughtfulness and to make a point, but not so long that others won’t take the time to read it. Its true value lies in the opportunity to build long-term relationships.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 12, 2011

Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers. mozRank - A logarithmic ranking provided by SEOmoz from 0-10.0

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

SEPTEMBER 29, 2020

But the thing is, these channels assume that you’re ready to play the long game. a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Hubspot

DECEMBER 27, 2011

Let’s assume you’ve already compiled a list of relevant, long-tail keywords that you want to target. (If You’ll notice in the sample ad above that there are actually two calls-to-action there. If you haven’t, check out these keyword selection tools to help you out.)

Adwords 28

Adwords Paid Search Agency Google Campaigns 28

Zoominfo

NOVEMBER 5, 2020

Their focus on this very long tail of small businesses, complements the enterprise, mid-market, and small business coverage already included in ZoomInfo. match rate on a sample data file. Onward We don’t accept that go-to-market intelligence should be as complicated as it has been for so long.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Single Grain

MAY 6, 2021

An accurate report with relevant suggestions is useful in the long run, compared to reports that are artificially enhanced to display only positive metrics. List of related, long-tail, and question keywords. The sample SEO audit report from SEOptimer is free to download as a PDF. Why Is an SEO Report Important?

Template 145

Template SEO Lead Scoring Lead Ranking 145

Convert

JUNE 22, 2022

Determine a sample size in advance using a statistical power calculation , unless you’re using sequential testing approaches. Use a sample size calculator which considers the statistical power, current conversion rate, and the minimum detectable effect. The Bayesian Framework. That’s the insight expected uplift seeks to provide.

Statistics 52

Statistics Terms and Conditions Sample Lead Ranking 52

Hubspot

JANUARY 18, 2012

You can even curate a list or publish excerpts from some of the long-form content (e.g. Talk to them on the phone, ask them about their expertise in your industry, ask for several writing samples that pertain to the topics you discuss on your blog. ebooks, whitepapers) you've already written.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Convert

JULY 26, 2023

Simplify test deployment This can be achieved by offering hyper fast response times , so you and your team aren’t left twiddling your thumbs through inordinately long waits and then subjected to frustrating scripted fluff responses. Contrary to popular opinion, it isn’t about the sample size.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52