Biznology

JANUARY 17, 2012

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales. Be the catalyst of your natural social media success.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 18, 2013

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? So, to answer the question, “Is paid search part of marketing?” ” I’d say of course it is. At least if you do it right.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

NOVEMBER 19, 2012

This is the principle of “Short vs. Long Tail Keywords.” Every site has its goal(s), whether it’s a sale, signup, a particular page view, an inquiry form, or a video view. Keyword Search Volume : It’s important to know the search volume of keywords. Whatever your goal is, you must track it.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales. Be the catalyst of your natural social media success.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

APRIL 15, 2014

And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. I started doing it when I did sales for Reputation.com. Completely Fill Out Your LinkedIn Profile. Are you sure? That’s priceless.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 21, 2014

In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. They’re your top sales people, they’re the lawyer you have on retainer, they’re the real estate agent who got you that house. My client also has their media list. There’s probably a lot of crossover.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MAY 6, 2014

It took me a while to register the importance of my long tail blogger outreaches. While we all want conversions to sales and we want true-believers, true-bluers, and a hoard of fan fanbois, marketing and sales isn’t only about farming and over-farming the same superfans again and again.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† While influencer marketing is PR, you need to treat it like sales. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. A cascade of small sales made by people who were so well targeted to that they were powerless to resist. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 4, 2016

Swiffer today generates $500 million in annual sales, and P&G dominates the market. Well, nearly a decade ago, Chris Anderson coined the term “Long Tail” to describe the value of aggregated small markets. That single interaction yielded more insight about a consumer need than terabytes of data. Wegmans makes shopping fun.

Long Tail Marketing 80

Long Tail Marketing Aggregators Advertising Agencies Social Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Drive sales, traffic, membership? Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Analyze : how did you do?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 25, 2016

As you may know, over time, we developed general message model strategies that are committed to honor and appreciate the oft-ignored long-tail micro-influencers. Over that time, Dan Krueger , Team Gerris , and I, Chris Abraham , have developed our very own formula for earning online media mentions. And I agree.

Long Tail Marketing 80

Long Tail Marketing Blogger Work Management CAN-SPAM 80

Biznology

JUNE 26, 2012

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JUNE 25, 2012

The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.

Keywords 80

Keywords Paid Search Agency Purchase Intent Conversion Rate 80

Biznology

FEBRUARY 4, 2014

Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Are you trying to drive sales? Photo credit: Jenn Durfey. Can you compete? Are you able to get through all the noise? Do you have the chutzpah? Besides, what’s your goal? Are you trying to drive brand awareness?

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

JUNE 4, 2013

million, and I don’t have minions, Guy and I share our belief that in order to do business online, make money, build clout, grow influence, and drive sales is to forget the top influencers and focus, instead, on everyone else. While I am no Guy Kawasaki with only 43.9k followers instead of 1.3 Forget the influentials.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80