Remove long-tail sales
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships.

SEO 251
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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. With B2B sales cycles getting longer, this is a critical point. Look for long-tail keywords, which are expanded and targeted phrases. Hitting the #1 position in search results is every SEO marketer’s dream.

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. And then there’s the long tail. So why do people launch long tail martech ventures?

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14 Ways to Improve Ecommerce Product Pages for SEO

Ahrefs

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales … Read more ›

eCommerce 114
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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Grow your opt-in email list, get more leads, and increase sales. Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Read on to uncover the secrets to giving your PPC efforts a boosted conversion rate and the rocket fuel needed to drive more leads for sales. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords.