Launch Marketing

SEPTEMBER 13, 2023

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. These are specific phrases searchers use to signal a prospect might be closer to purchase. Download our free Digital Marketing Guide now.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Customer Experience Matrix

NOVEMBER 13, 2006

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Yes, there is irony here: I purchased a book about unlimited choice because my choices were limited.)

Long Tail Marketing 120

Long Tail Marketing Act-On Course Communities 120

Marketing Insider Group

JUNE 26, 2023

A Lack of Emotion Robotic commerce would be perfect if people only made purchasing decisions solely on facts. We have long preached at MIG that your content needs emotion and personality to catch the right kind of attention. You need long-tail keywords with natural and strategic placement.

Marketing AI 281

Marketing AI Ethics Long Tail Marketing Opt-out 281

ClearVoice

JANUARY 8, 2024

That’s why practices like keyword stuffing have fallen by the wayside (in fact, keyword stuffing will likely tank your ranking if you use it) in favor of creating quality content that incorporates short-tail and long-tail keywords in a meaningful, organic way. Are they looking to make a purchase? Yes and no.

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

Spiralytics

AUGUST 31, 2023

Through keyword research, you can identify niche topics or long-tail keyword ideas that have lower competition but still attract a significant amount of search volume and are highly relevant to your target audience. READ: How Long Does It Take To Get To The First Page Of Google 2.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

seo.co

NOVEMBER 22, 2021

A relevant search influences 39% of the purchasers. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. Why are many people switching from short-tail keywords to zero volume keywords? Zero Search Volume Keywords for Beginners.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

illumin

MARCH 26, 2024

This search is often performed at the beginning of a purchase journey when a customer is considering solutions. Commercial searches: A user is looking to conduct deeper research into a product before making a purchase decision. These searches happen at the end of a purchase journey.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Tiecas

MARCH 2, 2024

Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Generating hyper-specific suggestions: Gneative AI Tools can suggest long-tail keyword variations based on semantic understanding, uncovering untapped opportunities for industrial SEO.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. They’ll do it by determining where leads are in the purchase process. Before making a purchase, B2B buyers are exposed to an average of 13 pieces of content.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. You can switch up your personalization efforts by tailoring your landing page, incentives, rewards, offers, and recommendations to foster a personalized experience based on the prospect’s industry, browsing history, online behavior, and stage of purchase.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

chiefmartech

JANUARY 25, 2022

As martech buyers tell martech sellers that it’s a factor their purchasing decision hinges upon, martech product managers respond by prioritizing integrations accordingly. The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power. Long-Tail Keyword Phrases. The Long-Tail Theory. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Marketing Insider Group

FEBRUARY 1, 2021

In other words, you’ll understand buyer intent – the probability that a consumer will purchase your product or service. You can map out buyer intent and determine where buyers are in their purchasing journey to improve your targeting strategies. But this is the usual process a lead will follow to make a purchase. Purchase Stage.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

KoMarketing Associates

MARCH 22, 2018

Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. These extremely specific types of searches carry a high intent to purchase and great conversion rates. What types of targeting are available?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Sharpspring

AUGUST 10, 2021

Most informational searches aren’t directly related to a purchase transaction. These types of searches are most common and not very likely to lead to a purchase. Consider the questions that your ideal customers might be researching that aren’t necessarily related to a purchase and create top of funnel content around those topics.

Intent 115

Intent Planning Tips Long Tail Marketing 115

SmartBug Media

FEBRUARY 19, 2020

If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail. In contrast, using a long tail keyword like “organic hemp cat toys” will help you reach a qualified audience and will have a lower CPC because there will be less competition.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

Brightedge

OCTOBER 27, 2021

Category pages organize products into purchase paths for the consumer. Some portion of consumers know precisely what product and brand of that product they are looking for and go directly to purchase that item: house brand, low-fat milk, perhaps. What is a Category Page? This is a targeted product buyer.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Navigate the Channel

DECEMBER 20, 2023

Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. While long-tail keywords can be highly specific, they must remain relevant to your offerings.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. People have lots of choices.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. And since people are taking a wait-and-see approach on purchases across many sectors, advertisers are pulling back on media spend. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. Gen Z searches long-tail keywords more frequently than older age groups. This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Sprout Social

APRIL 7, 2021

That tells you what kinds of social media posts motivate your audience to make a purchase. Use the short and popular phrases revealed by social listening to research common long-tail keywords used in search engines. If part of your social strategy includes supporting sales and revenue goals, this is a critical metric to track.

Social Media 134

Social Media Long Tail Marketing Media CTR 134

Adobe Experience Cloud Blog

MAY 22, 2017

They may also be considering additional purchases. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. In the enablement phase, new customers are learning how to implement purchased products and use them to their full potential.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Martech

SEPTEMBER 6, 2022

Even with Apple users making up just 27% of the US market compared to Android’s 72% market share, Android users purchase less at a lower average order amount. Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit.

Privacy 107

Privacy Advertisements Advertising Tips 107

Navigate the Channel

NOVEMBER 21, 2023

They can evoke emotions, share values, and create memorable experiences that resonate with viewers long after they’ve watched the video. This is the result of AI and ML algorithms analyzing your past purchases, browsing history, and the behavior of other users with similar profiles.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. Then, they make a purchase. Choose a selection of head and long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. Then, they make a purchase. Choose a selection of head and long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

APRIL 12, 2022

Conversions : Are you looking for the reader to click to purchase via the content? Keywords and keyword phrases are a critical part of your SEO content brief, and, according to DemandJump, you’ll want to be sure to include both short-tail and long-tail keyword phrases. Short-tail keyword phrase: grocery store.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Marketing Insider Group

NOVEMBER 22, 2021

Re-optimize with long tail keywords to drive organic traffic. Google also has vast collections of user data and audience groups like affinity (based on interests) and in-market (based on recent purchase intent) that you can use to better target paid ads and gain insights about which audiences you should target most with your content.

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Scoop.it

MARCH 21, 2023

Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

MAY 26, 2020

The hide in their vanilla content cave, their figurative tail tucked between their legs. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Without your advice… Your generator customers won’t know when to have their purchase serviced. Take fear out of the equation.

Opinions 309

Opinions Content Marketing Lead Ranking Content 309

Digilant

SEPTEMBER 25, 2023

In summary, this year’s holiday shopping season will require a strategic balancing act from advertisers: launch early but plan the long haul strategy. However, a long-tail strategy will be essential to also capture those last-minute purchases made closer to the holidays. Looking for more holiday shopping insight?

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Huptech Web

AUGUST 11, 2023

For example, if you want to sell products, you should target keywords that are related to your products and would attract potential buyers with high purchase intent. Long Tail Pro: Specializes in long-tail keyword research and offers competition analysis and rank tracking—User-friendly interface, ideal for niche businesses.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Brightedge

NOVEMBER 30, 2021

more than any other type of search intent and is ready to convert or make a purchase. The keyword “water bottles” has transactional search intent, meaning when someone searches online for “water bottles” they are likely searching with the intent to purchase water bottles. Examples : “water bottles,” “AAA batteries,” “Apple tablets”.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52