Biznology

JULY 5, 2016

The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. It was very exciting for our team, and I am sure all of that personal excitement easily translated to the bloggers as well. We reached out to over 1,000 bloggers in the world of food, fitness, health, wellness, running, sport, etc.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

NOVEMBER 28, 2016

The behaviors described here have a lot to do with personal traits and life cycle. And in the real world, there is no such a thing as the average person, the average Asian, or the average woman. ” There was never a person like you, and there will never be. We are all truly unique, each one of us a long tail of our own.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

JANUARY 3, 2012

Would you prefer to be the ugliest pretty person or the prettiest ugly person? You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Would you prefer to have the lowest IQ at MIT or the highest IQ at State?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. For the longer tail, I only reach out to people who have emails. The Keys to the Kingdom.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. You’ll probably have a graphic design department and a staff of copywriters who can develop an amusing and compelling pitch which could include press junkets and personal meet and greets.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

NOVEMBER 15, 2013

If you rely on massive “long-tail” traffic, all the subdomains in the world probably won’t replace what you once had. And as search results become more personalized, the results depend less on keywords and more on who you are.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80

Biznology

APRIL 24, 2013

Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Claim Your Custom URL. image credit: Christopherson Penn.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JULY 26, 2013

Without the clear and measurable product sales or limited, easy-to-track campaigns, service-driven companies, such as digital marketing companies, may have the most difficulties following the long tail back to ROI. Through a CRM, specific customer needs can be tracked easily and are no longer lost in the shuffle.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 2, 2012

Let me give you a personal example. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

FEBRUARY 8, 2013

Even if you are a “one in a million” kind of person, in Facebook there are 1,000 people just like you, and that is a crowd. The concept of a long tail is very relevant there.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? You’ll need to engage with everyone who engages with you with as much personal touch and attention as you would someone you already know — with the understanding that you’re only being damned with your success.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

OCTOBER 21, 2014

We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. It Might Be Personal. My client also has their media list. Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

APRIL 15, 2014

So, if you haven’t habituated your LinkedIn InBox -checking, please make sure you have everything set up so that you see any and all queries and requests that come to you through both your successfully set up of your personal profile as well as your company profile page, if that’s something you need (see below). Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

MAY 6, 2014

It took me a while to register the importance of my long tail blogger outreaches. Those 900 are important, even if 90% of them bounce, there’s still an impression.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. Once the connection is made and the relationship is initiated, every next step of the way is completely conventional, completely in-series, person by person, blogger by blogger, conversion by conversion.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

FEBRUARY 25, 2014

I personally thought that this belief perished by 2010; however, the fear, indignity, and confusion persists. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers. And, most brands aren’t used to being challenged. How dare they, those pissants, they’re merely bloggers.” Very broad.

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. But then that’s where the work starts.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 5, 2013

” Our obsession with trying to identify “the next big thing” is highly influenced by the our collective and personal desire to understand the world and its events, big and small. If we could advance the clock and jump 100 years into our future, which of these trends will survive the acid test of time?

Web 2.0 80

Web 2.0 Long Tail Marketing Internet Marketing Wikipedia 80

Biznology

OCTOBER 25, 2016

As you may know, over time, we developed general message model strategies that are committed to honor and appreciate the oft-ignored long-tail micro-influencers. I, personally, had never heard of the book before but I am told by some very respected business people and friends ( Kyle and Pam ) that this book is a game-changer.

Long Tail Marketing 80

Long Tail Marketing Blogger Work Management CAN-SPAM 80

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

AUGUST 2, 2016

PR pitching is just like selling: people are investing in the narrative, the story, the personality, the charm, the attention. People Buy You Not the Widget. It’s a seduction, it’s a love affair. 2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides in your pitch.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

JULY 3, 2012

We’ve been chewed up and spit out and not given the kindness and respect — the personal dignity — that we (or thought we) well deserved. Same thing for these bloggers: they’ve been around for a long time. Both in my personal and professional life (yeah, I know, TMI).

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

MARCH 5, 2013

Seriously long-tail with a limited audience. Broad appeal: education, kids, learning, and something I personally wrote on the Huffington Post. Why not, right? I needed all the help I could get because who owns their own Concept2 rowing machine anyway? So, what the heck: I dropped $7 to sponsor that one, too.

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

JUNE 26, 2012

It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers. I am not saying that these top guys are saints. There is a lot of access.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

FEBRUARY 19, 2013

In a world where everyone wears such shiny, shiny public armor, it’s always hard to get a bead on someone’s character; this is especially so in a virtual world where many of us never meet in person. A lot of it is more about stress-testing you to see what kind of person you are. Tout de suite! Are you tough?

Planning 80

Planning Work Management Advertising Agencies Marketing Management 80

Biznology

FEBRUARY 4, 2014

While I call the alternative to top-down, A-list blogger outreach “Long-Tail Blogger Outreach,” “B-Z-List Blogger Outreach,” the “Bottom-Up Approach,” and “Doing the Full Cluetrain,” — I really need a better title for this sort of blogger outreach (how about just “Blogger Outreach?

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

OCTOBER 22, 2013

How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday (moz.com). ” Google feels the same way. Finally, if you’re heavy-set then choose “heavyset” — at least until you really are “athletic build” Good luck, Soldier! Related articles. visual.ly).

Google 80

Google Adsense Long Tail Marketing Wikipedia 80

Biznology

JUNE 4, 2013

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. One caveat, though: my queue is pretty long so I only Buffer content that can sit around for a month before it posts.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Biznology

MAY 17, 2016

What you need to do is to extend your long tail to include the words, phrases, and context that your experts use amongst themselves. How long have you been here? You can be as personal and prodding as you like but be mindful if you sense you’re veering outside of what they’re comfortable with.

Best Practices 149

Best Practices Content Youtube Verticals 149

Biznology

APRIL 23, 2013

I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Before long, hundreds of email replies stream in.

Blogger 80

Blogger Outreach Social Media PR 80