Remove long-tail persona strategy
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The complete guide to B2B SEO

Sprout Social

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 124
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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

This example is an interesting blog post on insightful SaaS marketing strategy. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. A quick tip : always target the long tail keywords with low competition and high volume.

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Your 2021 Guide to Internet Marketing

Sharpspring

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

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Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

Using YouTube as part of your B2B marketing strategy is a great way to expand your audience and solidify your brand’s persona online. . As a social media platform , YouTube is unique because your audience comes there specifically to watch videos. 74% of adults in the US enjoy video content on the platform.

Youtube 132
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5 Inbound Marketing Tools That Every Agency Needs

Sharpspring

They’re used to seeing clickbait subject lines, the same tired layouts and the same old dull strategies. Well-designed email templates. That’s why inbound marketing agencies in 2020 spend so much time on buyer personas , workflows and creating an omni-channel experience for leads. Clear CTAs. Illustrations and graphics.

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Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

Pam Didner

Of course, with social media and 24/7 media coverage, news spread fast and furious and anxiety built up quickly among all of us. Lack of direction or constant changes from management create chaos in marketing I often say that marketing is not a business strategy. Marketing is at the tail end of it all, so s#!t

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

So I caught up with SmartBug Media's founder and CEO Ryan Malone to get the inside scoop on how they approached Conversant Bio's blogging strategy and what they did to impact lead flow so dramatically. The Strategy Shift. Conversant Bio's target buyer isn't your typical internet surfer.