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AUGUST 9, 2012 B2B Leads in the Long Tail of Search
Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Nothing wrong with that—head terms are critical to optimization efforts. Looking at multiple b2b websites, in the U.S.
| | PUZZLE MARKETER
MARCH 26, 2012 Choosing your keywords for SEO
Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. There are two types of keywords.
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JULY 27, 2010 Marketing Dashboard: Active Discovery
The raw number of searches being performed gives a good indication of the upper limit of your success with active awareness efforts such as search engine marketing or search engine optimization. For this reason, you should expect the trend line of visitors from paid search to map closely to your SEM investments. Are you Being Discovered?
| | WEBBIQUITY
NOVEMBER 28, 2011 Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. just 4% contains links to non-blog corporate website content. Oh yeah.
| | WEBMARKETCENTRAL
JANUARY 28, 2008 Best of 2007: Articles and Blog Posts on SEO (Part 1)
Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) Raising Your Profile: Beyond the Basics by The Wall Street Journal Journal writer Laura Broder details five basic steps that can improve organic search position for a website. SEO is dead? Balderdash! advice. Go away and leave me alone.
| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category. B2B Marketing: Red-Headed Step-Child of SEM World?
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B2BBLOGGERS Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
| FRIDAY, JUNE 4, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM
Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? joezuc: Print remains important as one of several media available to marketers that can be optimized
for a particular opportunity. Want Twitter-OK, want email-OK @joezuc: I believe it will decrease, but the money that remains in print will be optimized
as it is integrated with online campaigns. Safety? MORE >>
DELICIOUS B2BMARKETING Rick Short Explains How to Turn Staff Into Prolific Bloggers
| TUESDAY, JUNE 30, 2009
Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long
-term, efficient manner. That could mean theyve been doing the same old thing for too long
and are in a rut. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website
? Wrong. They quickly get it. Login. MORE >>
WEBBIQUITY Best of 2009: SEO Tips, Part 1
| SUNDAY, JANUARY 10, 2010
What other tools are worth checking out for keywords, linking and website
analysis? For example, one website
shows up at #2 on Google for “business services management, but at #23 for business service management. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website
performance using Google’s webmaster tools. Setting Expectations for Search Engine Optimization
by Search Engine Watch. How to do a 301 redirect for a website
by Revenue Robot. MORE >>
DELICIOUS B2BMARKETING B2B Hubs Or PPC? Are All Leads Created Equal?
| THURSDAY, DECEMBER 23, 2010
Home Members Only News Features Columns SEM
SEO PPC Social Media How To Google & Search First Time Here? A B2B Directory website
example is ThomasNet. PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long
search terms, and more. Outsourced Marketing – Hubs exist only if they attract website
traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? MORE >>
DELICIOUS B2BMARKETING Building a ROMI Calculator
| MONDAY, NOVEMBER 8, 2010
In related posts we covered: How ROMI is easy to calculate (and demonstrate) for your b2b website
if you are equipped with sales and marketing automation How you can calculate ROMI for a various other marketing initiatives, from PPC to Social Media, using our Top 10 list of free Marketing ROI calculators on the Web Should none of the above alternatives satisfy your need to calculate ROMI, in this post we’ll cover how you, as b2b marketer, can easily build your own marketing ROI calculator , based on an open template provided by the good folks at the Lenskold Group. Modify formulas. MORE >>
- 3 Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | MONDAY, FEBRUARY 16, 2009
- Sherpa Answers 15 Common SEO Questions WEBMARKETCENTRAL | FRIDAY, SEPTEMBER 19, 2008
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