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AUGUST 9, 2012 [Long Tail, Optimization] B2B Leads in the Long Tail of Search
Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Nothing wrong with that—head terms are critical to optimization efforts. Looking at multiple b2b websites, in the U.S.
| | PUZZLE MARKETER
MARCH 26, 2012 [Long Tail, Optimization] Choosing your keywords for SEO
Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. There are two types of keywords.
JULY 12, 2013 | VERTICAL RESPONSE
[Long Tail, Optimization] What Should You Know About Keywords – The Long and Short of It
AUGUST 9, 2012 | WEBBIQUITY
[Long Tail, Optimization] B2B Leads in the Long Tail of Search
MARCH 26, 2012 | PUZZLE MARKETER
[Long Tail, Optimization] Choosing your keywords for SEO
NOVEMBER 28, 2011 | WEBBIQUITY
[Long Tail, Optimization] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
JANUARY 17, 2011 | WEBBIQUITY
[Long Tail, Optimization] Best Social Media Stats, Facts and Marketing Research of 2010
DECEMBER 23, 2010 | DELICIOUS B2BMARKETING
[Long Tail, Optimization] B2B Hubs Or PPC? Are All Leads Created Equal?
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JULY 12, 2013 [Long Tail, Optimization] What Should You Know About Keywords – The Long and Short of It
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. What are the benefits?
| | WEBBIQUITY
NOVEMBER 28, 2011 [Long Tail, Optimization] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. just 4% contains links to non-blog corporate website content. Oh yeah.
| | DIGITAL BODY LANGUAGE
JULY 27, 2010 [Long Tail, Optimization] Marketing Dashboard: Active Discovery
The raw number of searches being performed gives a good indication of the upper limit of your success with active awareness efforts such as search engine marketing or search engine optimization. For this reason, you should expect the trend line of visitors from paid search to map closely to your SEM investments. Are you Being Discovered?
| | WEBBIQUITY
JANUARY 17, 2011 [Long Tail, Optimization] Best Social Media Stats, Facts and Marketing Research of 2010
Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category. B2B Marketing: Red-Headed Step-Child of SEM World?
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B2BBLOGGERS | FRIDAY, JUNE 4, 2010 [Long Tail, Optimization] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? joezuc: Print remains important as one of several media available to marketers that can be optimized for a particular opportunity. Want Twitter-OK, want email-OK @joezuc: I believe it will decrease, but the money that remains in print will be optimized as it is integrated with online campaigns. Safety? MORE >>
WEBMARKETCENTRAL | MONDAY, JANUARY 28, 2008 [Long Tail, Optimization] Best of 2007: Articles and Blog Posts on SEO (Part 1)
Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) Raising Your Profile: Beyond the Basics by The Wall Street Journal Journal writer Laura Broder details five basic steps that can improve organic search position for a website. How To Optimize My Site - 10 Best On-Page Search Engine Optimization Tricks by Strategic Site Marketing Jason Koeppe details the top 10 on-page SEO techniques to improve site ranking, in order of importance., SEO is dead? Balderdash! advice. All of you. MORE >>
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009 [Long Tail, Optimization] Rick Short Explains How to Turn Staff Into Prolific Bloggers
Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. That could mean theyve been doing the same old thing for too long and are in a rut. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? Wrong. They quickly get it. Login. MORE >>
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010 [Long Tail, Optimization] B2B Hubs Or PPC? Are All Leads Created Equal?
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? A B2B Directory website example is ThomasNet. PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? MORE >>
WEBBIQUITY | SUNDAY, JANUARY 10, 2010 [Long Tail, Optimization] Best of 2009: SEO Tips, Part 1
What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for “business services management, but at #23 for business service management. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. Setting Expectations for Search Engine Optimization by Search Engine Watch. How to do a 301 redirect for a website by Revenue Robot. MORE >>
- [Long Tail, Optimization] Building a ROMI Calculator DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [Long Tail, Optimization] 3 Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | MONDAY, FEBRUARY 16, 2009
- [Long Tail, Optimization] Sherpa Answers 15 Common SEO Questions WEBMARKETCENTRAL | FRIDAY, SEPTEMBER 19, 2008
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