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The 17 Best Keyword Research Tools for SEO and SEM


And of course, keyword stuffing, as an SEO tactic, is long dead. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience. 4) Soovle.

B2B Leads in the Long Tail of Search


Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Nothing wrong with that—head terms are critical to optimization efforts. Looking at multiple b2b websites, in the U.S.

Choosing your keywords for SEO

Puzzle Marketer

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. There are two types of keywords. It works just as well for B2C.

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. What are the benefits?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. just 4% contains links to non-blog corporate website content. Oh yeah.

Hospital Search Implications of Google’s Healthcare Knowledge Graph


Think about it: If a hospital website was previously pulling in visitors and clicks from general health condition searches, it might now miss out on some of this traffic because users are now able to get that same information right on Google without having to make that extra click. Optimize and bid on keywords that focus on treatment, surgery and doctors. Differentiators.


3 Tips for Optimizing SEM Campaigns


For those experienced in SEM, these tips may still serve as helpful reminders. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts.

Marketing Dashboard: Active Discovery

Digital Body Language

The raw number of searches being performed gives a good indication of the upper limit of your success with active awareness efforts such as search engine marketing or search engine optimization. For this reason, you should expect the trend line of visitors from paid search to map closely to your SEM investments. Are you Being Discovered?

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? Those who are willing to forgo long tail for short gain don’t. b2bento: Nowhere! Not dead. Safety?

Best Social Media Stats, Facts and Marketing Research of 2010


Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category. B2B Marketing: Red-Headed Step-Child of SEM World?

Stats 77

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. Wrong. They quickly get it.

Best of 2009: SEO Tips, Part 1


What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. Setting Expectations for Search Engine Optimization by Search Engine Watch. How to do a 301 redirect for a website by Revenue Robot.

Sherpa Answers 15 Common SEO Questions


MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead? Then you can focus your SEO efforts on high-value terms that are easy to optimize for, and continue to use paid search for those terms which are very difficult to SEO. Long-Tail Keywords rock. These terms can offer you higher conversion rates at a lower cost per click" when used in SEM campaigns, and are far easier to SEO than two-word or even three-word phrases. SEO Frequency : The majority of your SEO work should happen up-front, during the website design phase.

Building a ROMI Calculator

delicious b2bmarketing

Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program. For as long as I can remember (before the invention of the PC?), Please contact Gossamar for credentials. Think 80/20.

Best of 2007: Articles and Blog Posts on SEO (Part 1)


Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) Raising Your Profile: Beyond the Basics by The Wall Street Journal Journal writer Laura Broder details five basic steps that can improve organic search position for a website. SEO is dead? Balderdash! advice. Go away and leave me alone.

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? A B2B Directory website example is ThomasNet. PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC?