B2B Leads in the Long Tail of Search
AUGUST 9, 2012
Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Nothing wrong with that—head terms are critical to optimization efforts. Looking at multiple b2b websites, in the U.S.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. What are the benefits?
Choosing your keywords for SEO
MARCH 26, 2012
Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. There are two types of keywords.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Do Search Engine Optimization ( SEO ) terms have you confused? Inbound links Inbound links also known as backlinks are incoming links from another website or page that direct or point back to your own site or page. Indexed page A page on your website that has been “crawled” or read by search engine bots and stored. SEM SEM stands for search engine marketing.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. By creating two separate brand campaigns, you give yourself the flexibility to set different budgets, experiment with, and optimize for each ad type. Mistake #7: Only excluding “explicit” websites.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. just 4% contains links to non-blog corporate website content. Oh yeah.
3 Tips for Optimizing SEM Campaigns
FEBRUARY 16, 2009
For those experienced in SEM, these tips may still serve as helpful reminders. 1. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts.
Hospital Search Implications of Google’s Healthcare Knowledge Graph
MARCH 9, 2015
Think about it: If a hospital website was previously pulling in visitors and clicks from general health condition searches, it might now miss out on some of this traffic because users are now able to get that same information right on Google without having to make that extra click. Optimize and bid on keywords that focus on treatment, surgery and doctors. Differentiators.
Marketing Dashboard: Active Discovery
Digital Body Language
JULY 27, 2010
The raw number of searches being performed gives a good indication of the upper limit of your success with active awareness efforts such as search engine marketing or search engine optimization. For this reason, you should expect the trend line of visitors from paid search to map closely to your SEM investments. An increased investment in content creation may be warranted.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category. B2B Marketing: Red-Headed Step-Child of SEM World?
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? Those who are willing to forgo long tail for short gain don’t. b2bento: Nowhere! Not dead. Safety?
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. Wrong. and Italy. Move on.
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for “business services management, but at #23 for business service management. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. Setting Expectations for Search Engine Optimization by Search Engine Watch. How to do a 301 redirect for a website by Revenue Robot.
B2B Hubs Or PPC? Are All Leads Created Equal?
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts.
Sherpa Answers 15 Common SEO Questions
SEPTEMBER 19, 2008
MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead? Then you can focus your SEO efforts on high-value terms that are easy to optimize for, and continue to use paid search for those terms which are very difficult to SEO. Long-Tail Keywords rock. These terms can offer you higher conversion rates at a lower cost per click" when used in SEM campaigns, and are far easier to SEO than two-word or even three-word phrases. SEO Frequency : The majority of your SEO work should happen up-front, during the website design phase.
Building a ROMI Calculator
NOVEMBER 8, 2010
Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program. For as long as I can remember (before the invention of the PC?), Please contact Gossamar for credentials. Think 80/20.
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) Raising Your Profile: Beyond the Basics by The Wall Street Journal Journal writer Laura Broder details five basic steps that can improve organic search position for a website. SEO is dead? Balderdash! advice. Go away and leave me alone.