Remove long-tail websites
article thumbnail

Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

QuanticMind

And the goal of any optimization is to react to those differences. Part 1 demonstrates how the way we optimize is inextricably linked to the way we measure – we can only optimize as well as we measure, and no better. For a summary example, say we have a set of 100 keywords and our task is to rank them in order of value.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. For the record, I don't agree.).

PPC 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing in a New World (Part 1 of 5)

Bluetext

Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience. While stores stay shut, and face-to-face interaction is vastly limited, brands will rely on reaching their target audiences via their websites. Therefore, your website is mission-critical to your success.

article thumbnail

8 Strategies to Optimize Holiday PPC campaigns

QuanticMind

Now let’s look at another long-tail keyword – “christmas gift ideas for friends”. Even if they don’t purchase the product you’re promoting, they can click through and convert on your website. QuanticMind lets you manage and optimize Bing and Google’s search and shopping campaigns from one interface.

PPC 40
article thumbnail

The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

Moz

With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. So first off, SEO is search engine optimization. People are going to go and visit your website. So the website has to do this.

SEO 73
article thumbnail

Website Design: 7 Tips for Balancing SEO and UX

Bluetext

With 57% of the world’s population now on the internet, promoting your business through a website has become even more critical. Additionally, over 50% of website traffic comes from mobile , and over 66 million American adults now own a smart speaker with digital assistant capabilities.

article thumbnail

The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

Third Party intent data comes from sources other than your website, such as publisher networks. Long-tail keywords have long been an important asset for search engine marketers to target because of their relevance. As such, dig into your own website analytics to find relevant, fresh information for keyword research.