” Jep’s now with Marketo. For more detailed definitions, see  Wikipedia and  Junta42. This does not only build a loyal audience, but also creates lots of  long tail keywords for search engine optimization. It’s more than ok (as long as you attribute the source!) However,  for this to happen you need to optimize your site, choose your topics wisely, and promote your articles (see also my  SEO Optimization 101 post). B2B Demand Generation | Guest post by Jep Castelein. Thanks for this great insight on content marketing, Jep. Jep Castelein.