” Jep’s now with Marketo. Also, you don’t need a journalist anymore to be published–just write a blog post. For more detailed definitions, see  Wikipedia and  Junta42. This does not only build a loyal audience, but also creates lots of  long tail keywords for search engine optimization. It’s more than ok (as long as you attribute the source!) B2B Demand Generation | Guest post by Jep Castelein. We’re delighted to present this guest post by Jep Castelein, of LeadSloth  ”Smart Ideas for Lazy Marketers.” Jep Castelein. Focus.