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SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Adobe Experience Cloud Blog

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions.

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A snapshot of the email service provider landscape

Litmus

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. The ESP industry’s long tail. Mailchimp (includes Mandrill ): 11.1%.

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Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers.

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. Publish to multiple channels and support marketing activities with the right messaging. So, how did we do it? Our Tools — Martech Stack. Hootsuite , a social media scheduling tool.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

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Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Heinz Marketing

Then you can tail off pretty quickly. And that’s what Grapevine6 is founded on is that we make it easier to discover content to publish, right, to actually put your opinion out there, and even give you a starting point for what that might be so that you don’t spend an hour trying to think of something to talk about.

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Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market. But by number of firms, it’s expanding.